State of Texting

As the creators of Texting for Business, Zipwhip publishes the State of Texting annually to help businesses keep pace with changes in the messaging landscape. This report provides an in-depth look at the texting trends, habits and preferences of more than 2,000 businesses and consumers across the countryPlus, Zipwhip’s CEO John Lauer shares his predictions for the year ahead. 

What's in this report

 2020 Key Insights

Thoughts from our CEO

 Consumer Mobile Habits

 Changes in Consumer Preferences

Phone, calls, emails and texts
Chatbots and apps

 More Businesses are Texting

Common use cases
Texting tools

 Addressing Business Texting Concerns

Reducing opt-outs

 How RCS Will Improve Texting

A look at the features

 Who is Zipwhip?

Includes predictions for the coming year

 It's important for businesses to understand the trends in texting, because if you're not embracing texting in your communication with your customers, you really are missing out on the preferred way they want to talk to you.
Zipwhip CEO John Lauer
John Lauer
CEO, Zipwhip
Want to read last year’s report?  Download the 2019 State of Texting

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