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Keith Hitchcock: Hello, and welcome to another webinar at Zipwhip in Seattle, Washington. This is Best Ways to Use Texting for Business, Great Ideas from Zipwhip Customers. I’m your host, Keith Hitchcock, digital content producer here at Zipwhip. This is a webinar series designed to help business professionals like yourself with their customer communication strategies. We offer you practical tips and tools, resources, high level thought to help you with your business goals.
Keith Hitchcock: And this week we’re talking great ideas from Zipwhip customers, so whether you are contemplating texting for business or you’re already texting for business and looking for a little inspiration, you’ve come to the right place. I want to introduce my cohost today, Courtney Parham. I’ll let her tell you a little bit more about herself and what she does around here.
Courtney Parham: Hi guys. I’m Courtney Parham. I’m the product trainer here, and I typically work with our existing Zipwhip customers. So, really just making sure that you continue to stay inspired with texting and find unique and new ways to continue to wow your customers and create an efficient workflow for you and your team members.
Keith Hitchcock: Thanks for joining us today. A couple other people that I want to mention are Natalie and Elisa. They are in the moderator cave, and for the questions that we’re not able to get to today or if you need help along the way, feel free to pop those questions in there. They will do their best to answer them, and they’ll be also dropping little supplemental info and resources along the way, because we actually have some various blog posts, case studies, et cetera that we’re going to be touching on. And they will drop those in the chat for you to read and check out.
Keith Hitchcock: Okay. You’ve gotten to know all us here briefly. Let’s get to know you briefly by doing a little poll. And I’m going to launch a poll and feel free to engage with this. Let us know, “Is your business currently texting customers?” It’s fun to get a little quick read to see where we’re at. Take a moment to click one of those little boxes. It’s a circle. “Yep,” “not yet,” or “I’m not sure.” How would people not know that their business is not texting or not?
Courtney Parham: Well, businesses vary in size. Departments vary. Sometimes you don’t know if another department is using a certain tool. So, it’s fine if you don’t know, but just give us the information. We really just want to dig in and get to know you guys a bit better.
Keith Hitchcock: Okay. Let us take a look and see what you said here. Oh, share results. Here we are. A lot of you are already texting your customers.
Courtney Parham: Music to my ears.
Keith Hitchcock: Great. And some of you are not, which is just fine. Like I said, you’ve come to the right place. You’re checking this stuff out, and 1% of you are not quite sure if your business is texting. Okay. You might want to find out and us know if we can help.
Keith Hitchcock: Okay. Onto our, briefly, our agenda for the day is after a little bit of housekeeping, we’ll go into the main content. And then we will have a live Q&A at the end of this. So, for those of you who are new to the GoToWebinar platform, it’s pretty easy. There’s an audio window that’s in your control panel. If you want to listen on a different device or adjust your audio levels, you can do that there.
Keith Hitchcock: And there is the question panel or window. And if you have a question or a comment along the way, don’t hesitate to toss that in there, and we will do our best to get to that at the live Q&A, or Natalie or Elisa will be getting back to you during that. That is that.
Keith Hitchcock: And I think I’m saying one other thing here. Texting. You can text us here. We have the info line that has been newly established and we’re excited to be able to receive texts because, well, we are a texting company, right?
Courtney Parham: Yeah. Text us.
Keith Hitchcock: So, for the five businesses that we’re talking about today, there is some supplemental information. If you want to get a jumpstart on what we’re talking about, or at the end of this, anytime, you can feel free to text the word GREAT to this number, 347-772-3529. And we’re going to zap you a bunch of these links to blog posts and case studies for you to enjoy at your own leisure. Maybe during lunch or the ride home. Not while you’re driving.
Keith Hitchcock: Okay. We are creeping towards the main content. But before we do, for those of you who … There are some of you who might’ve been a small percentage who are very new to texting. So, let’s briefly talk about what is texting for business.
What is Texting for Business?
Courtney Parham: What a great question, Keith.
Keith Hitchcock: Thank you.
Courtney Parham: So, whenever I get asked this question about texting for business, the best way to kind of explain it is looking from the two sides. So, there’s personal texting, which is on our cell phone, we’re doing this with our friends and our family and we’re sending funny memes. And I mean in my case cat videos.
Courtney Parham: But in the business space, there’s going to be instances where you have a lot of volume because you’re dealing with your clients. There’s going to be different scenarios that happen with your clients. So, it’s going to be a different experience that you’ll need when you’re looking at business texting.
Keith Hitchcock: Yep. Great. And there’s some special features, yes?
Courtney Parham: Yeah, I would say so. They’re really just meant to create efficiency and customer satisfaction, of course. So, some of the features that you’re seeing are automation. So, automating that workflow with scheduled text messages, auto replies. Also, most personal texting happens on a personal cell phone. If you’re trying to handle all of your business texting on your personal cell phone, your thumbs might quite literally fall off.
Courtney Parham: So, with texting for business, you actually have the capability to text directly from your computer. So, you’ll have some organization to your workflow, and you’ll have reporting and documentation. So, for those of you who are currently texting, you know Zipwhip can help. For those of you who are considering texting, Zipwhip can help.
Keith Hitchcock: All right. We’ll hear for everyone here. And so are these five businesses that we’re going to talk about? There’s a lot to learn from each of these. So, let’s dive right in starting with Towpath.
Towpath Credit Union: Texting for member satisfaction
Courtney Parham: Yes. So coming in at number one, we have Towpath Credit Union. Not that I’m ranking them. I love all my children equally.
Keith Hitchcock: That’s right. They’re all number one, okay.
Courtney Parham: They’re all number one in my heart.
Keith Hitchcock: You’re just the first one, Towpath.
Courtney Parham: But I like what Towpath has done with the challenges they were facing with member satisfaction and getting in touch with their members. So, they’ve kind of been able to integrate texting into their entire workflow. So originally, they were looking for a better way to connect, get a better response rate and find a medium that was convenient for everyone.
Courtney Parham: So, in that quest for better interaction, they found texting. So through texting they’ve actually been able to improve member satisfaction. They’ve lowered delinquencies and charge offs by scheduling text messages. They’re a gentle reminder that a payment is due.
Courtney Parham: But one thing Towpath has really been very sound about is they realized that texting, especially in the financial space, credit unions, banks is never meant to replace any other sort of form of communication. It’s really going to be in addition to those forms of communication, because there are still a larger conversations that need to take place.
Courtney Parham: So, if that email goes out with that time-sensitive documentation and your customer might be, wait, taking a little bit longer than expected to get back to you, follow that email up with a text message. Just kind of a quick nudge letting them know, “Hey, we’re just waiting to hear back from you. Did you get a chance to look at that documentation?”
Courtney Parham: Or if you need to have a bigger conversation, whether it’s phone interaction or a face-to-face customer interaction, you can actually use texting to schedule a time to have that larger conversation. So, they’ve really been able to plug it in in a lot of different places to create not only improved member satisfaction, but actually a great deal of ROI.
Courtney Parham: Michael Sferro, the senior vice president of credit, excuse me, of Towpath Credit Union, was actually quoted saying, “Since using Zipwhip, our close ratio has improved 10 to 15%, which is huge when you’re funding $35 million a year in loans.”
Keith Hitchcock: Yeah. I love that. Yeah. I mean, the main thing is they have integrated this next communication medium to all the other things that they’re doing in the business. So, where they used to be not being able to get those responses quick enough or the information quick enough, then there it’s doing that much more with texting.
Courtney Parham: Absolutely. Texting can absolutely be an addition to any other form of communication your business is currently using. All right, Keith. Number two. Let’s talk about some sports. Football’s back.
Baylor University: Texting for sports ticket sales
Keith Hitchcock: Okay. Who’s ready for sports? It’s football season just about. And we’re going to talk about sports. The reason being is that there are a number of clients of ours who are using Zipwhip, texting for business for ticket sales. So, this is happening across the board with professional teams out there, and it’s happening with collegiate teams as well. So, they have tickets to sell as well.
Keith Hitchcock: And Baylor is all in on texting for business in their sales program. In fact, they’re even more than all in. They’ve gone one step further and they’re integrating it into their educational programs, namely S3. Do you know what S3 is?
Courtney Parham: Sports, sports and more sports?
Keith Hitchcock: Close. It’s sports, strategy and sales. So, they realize that these younger students were kind of struggling with sales, or at the very least they appreciated this new tool, this new tool to just calling customers and trying to sell tickets.
Keith Hitchcock: Now they can text and both the students themselves who are student salespeople and their customers are preferring this medium for that kind of communication that leads to ticket sales. So, it’s pretty exciting. They have realized that texting is the future there. And they’re training these students to go off onto the pro teams and do ticket sales over there with this tool.
Keith Hitchcock: So, I want to share with you one specific thing that they’re doing there. There is a Justin there. Justin Brown, the assistant director of ticket sales and annual giving. This is a part of his quote that, “Zipwhip has removed barriers. It’s easier to get in touch with people.” But I want to do you one step further and show you in his own words just a snippet of what they’re doing there. So, let me play this. Hello.
Justin Brown: GoToWebinar. There’s so many of you out there that you’re making GoToWebinar think about this for a moment. And so far–
Speaker 4: –I think what’s most exciting about what Baylor’s doing is they’re finally allowing texting in the classroom. I think the students should be more jazzed about that than anything.
Keith Hitchcock: Okay. Some of you are going to have to get off the call so we can play this–
Courtney Parham: Do not encourage people to leave. We’ve got three more great ideas to share with them.
Keith Hitchcock: Okay. Natalie’s going to drop the link to this blog post with this video. And I will summarize what Justin is talking about, which is he will schedule a meeting with someone at say 3:30 in the day. And then he, right when he schedules that meeting, he is scheduling an automated text. It’s a scheduled text with the Zipwhip tool to go out at 3:15.
Keith Hitchcock: It’s a text that says something like, “Hey, are you still available for that 3:30 call?” And so, either they’re saying yes or no, or saying “Hey, can we reschedule?” And in doing so they are reducing the no-shows, they’re saving time. He doesn’t have to waste his time by talking to someone who’s not answering or forgot about the call. So just that little touch is making a big difference when it comes to making the sale and keeping things productive over there.
Courtney Parham: That’s terrific. I think that’s terrific.
Keith Hitchcock: I do too.
Courtney Parham: So be on the lookout for that link that Natalie’s going to put in the chat so you guys can take a look at that quick clip where Justin is telling us more about his workflow.
Keith Hitchcock: Great. And from Baylor we are moving on to customer number three.
Courtney Parham: So really quick before we dive into customer number three.
Keith Hitchcock: Yes.
Courtney Parham: You know what I find interesting so far about this list?
Keith Hitchcock: What’s that?
Courtney Parham: Is a lot of times these customers, these industries wouldn’t normally intersect. We’ve got financial credit unions, we’ve got collegiate sports teams texting in the classroom. And now we’ve got barre3, which is a fitness studio.
Keith Hitchcock: On to fitness. Let’s talk about it.
Courtney Parham: But they’re all intersecting for texting. This is so cool.
Keith Hitchcock: Yeah.
Barre3: Texting to boost customer responsiveness
Courtney Parham: So, we’ve got barre3, an exercise studio. They have text enabled five studios in the Portland area. And they have a very common challenge that a lot of us are running into in our day-to-day lives as it is currently. So, they were seeing that less and less people are answering the phone. I can raise my hand and say I personally, oops, I answered the phone a little bit less these days. I apologize. But they’re seeing it just like we are. Less and less people are answering the phone. And rarely are people getting back to you from voicemails.
Courtney Parham: But they were doing a lot of their work through communicating via phone. So, member updating, membership information, they were looking at class … at reaching out about class reservations, updating billing information, reaching out to new leads that weren’t necessarily engaging or converting as well as they could. And their solution that they found was texting. More specifically, Zipwhip.
Courtney Parham: So, what they were able to find is that they were actually starting to see an increase in customer responses via text message. But one of the real specific things they were doing that was creating a really efficient workflow, while allowing them to wow their customers on a broader scale, is utilizing Zipwhip group texting. Group texting in Zipwhip is not like group texting on our cell phones. Group texting in Zipwhip is a blind carbon copy function.
Courtney Parham: So, everyone who receives that message receives a one-to-one experience. So a lot of times they’re sending these messages out to fill no shows in the class. So, they’re saying, “Hey, we’ve got a couple people who canceled. Let’s get people off of the wait list to come to the class.”
Courtney Parham: So, in nine months of using texting, almost all of their classes have been full with a 30% wait list. So, they’re converting those leads into members, and then those members are filling up those classrooms. And they can have a really terrific experience and workflow by using group texting.
Keith Hitchcock: Yeah, it’s for those businesses where you need—like you really—need a quick response like they do to fill those classes. This is like texting for businesses, really filling a great need for them, which is great. So that was customer number three. Shall we move on to number four?
HopeLine: Texting for discretion and sensitive information
Courtney Parham: Let’s do it. I am so excited about customer number four that we’re going to be talking about. It’s a very human interest experience about how to handle maybe difficult situations or sensitive information that might need a little bit more discretion.
Keith Hitchcock: This HopeLine is near and dear to my heart. I actually was a crisis phone worker years ago as a volunteer. They are doing traditional crisis work, answering phone calls and now texts. So, they realize the need for adding text and text capabilities for their crisis services. When you consider the younger generations and other people who prefer the texting medium for those kinds of conversations, they tried it and within eight months their texting conversations went from approximately one to about 40% of all their traffic, which is pretty amazing.
Courtney Parham: That’s tremendous.
Keith Hitchcock: I want to read a quote from the executive director, Lauren Foster there. It’s longer than than what I’m showing there. She says, “Offering text messaging has allowed us to reach and help more people. We found that youth and young adults reach out far more through texts than over the phone, and they’re often a higher risk for suicide. What’s really surprised us is that we’ve been able to deescalate those cases more quickly than regular call cases, only having to contact emergency services for 2% of emergency texts.”
Keith Hitchcock: It’s amazing and it’s just so great that they’re able to reach more people, help more people with texting. And it makes me wonder if there are businesses out there, maybe your business, that is dealing with sensitive information. You’re in a place either at home and you don’t want your adults to hear, or at work and there’s sensitive information. Even we already talked about financial. There’s probably some cases there. There’s medical information that you might need to convey.
Sound Transit: Texting for security
Keith Hitchcock: Are there other types of information, your business, that it would be helpful to have texting as an option to do that. So, they’re modeling that quite well. I want to give a shout out to Sound Transit while we’re here. They are the local transit authority around here.
Courtney Parham: Yes, they are.
Keith Hitchcock: We both ride the train.
Courtney Parham: We do, high five!
Keith Hitchcock: Come on, mass transit! They have a text-enabled security line. So for people, if you’re sitting on the train and there’s maybe a crisis or a situation going on over here that you want to talk to security about, rather than picking up the phone and saying, “Hey, there’s something weird going on over here,” maybe it’s a little more safe to do it through a text security, and be a little more discreet about that. So, it’s about discrete information, sensitive information like that. HopeLine is just kind of a real poster child for that kind of communication.
Courtney Parham: Absolutely. And I think what’s really great about this story with HopeLine and Sound Transit is the way that they’re able to handle the discretion of this information. Being able to have those discrete conversations, but be able to have documentation of those conversations. So those of you who are currently texting with Zipwhip, know that all of your conversations are going to stay in your Zipwhip account throughout your partnership with Zipwhip.
Courtney Parham: So you will have all of those streamlined records for any of those conversations that you might have to revisit, or just records that you might have to keep depending on what sort of compliance factors that you have in your industry.
Keith Hitchcock: Yep. Good point. Okay. Last but not least, let’s move on to customer number five.
Fort Caroline Animal Clinic: Texting for customer service
Courtney Parham: Coming in at number five, for those animal clinics … Excuse me. For those animal lovers, I gave it away. For those animal lovers like myself out there, we have Fort Caroline Animal Clinic. It’s really exciting to see, despite size, whether it’s a small animal clinic or a network of veterinary hospitals. Animal clinics and veterinary hospitals around the country are text enabling their business phone numbers.
Courtney Parham: And the really exciting thing that they’re doing is for us pet owners, it makes it a lot easier. It streamlines our customer service experience. But if you’re looking to streamline the customer service experience by text enabling your landline, or you currently have, the only way you’re really going to get there is to make sure that you are promoting or communicating with every customer interaction, essentially screaming it from the rooftops that clients can now text with your business.
Fort Caroline Animal Clinic: Promoting your texting capabilities
Courtney Parham: And that’s what Fort Caroline Animal Clinic is doing such a tremendous job of. So, you’ll see it on websites, social media, marketing collateral, voicemail, outgoing messages. People need to know that they can text you and then they’ll text you. So, Fort Caroline, what they did on the homepage of their website, they added this little blurb here that said, “Did you know you can text us?” And they’ve listed that 10-digit phone number which is for the animal clinic.
Keith Hitchcock: Yeah. It’s right there on the bottom of their homepage there.
Courtney Parham: Yeah. So, all traffic coming to their site that might be looking around for a way to contact them or fill a prescription or what have you, which we’ll get to in a moment, they now know they can text. Another thing that they’re doing to promote texting and ease of use in their customer service experience is they’re now allowing their website visitors to text them from their websites.
Courtney Parham: So, they’re utilizing Zipwhip’s Click-to-Text feature. Click-to-Text, as you can see, is the little orange box on their screen that says text. When someone clicks on that box, it’ll open up a screen here where you can quickly send a text message, or website visitors can quickly send you a text message. It’ll pop up in your Zipwhip account, and when you respond it comes to your customer’s cell phone. How cool.
Keith Hitchcock: Very cool.
Courtney Parham: And the third way that they are promoting texting while creating a tremendous customer experience is utilizing a function within Zipwhip called keywords. Keywords are an auto-reply function that trigger a response based on the use of a specific word. And in this case, two of their most common interactions they have with their customers, their pet owners, is scheduling appointments and doing medication prescription refills. So, they have two keywords that they use, which is appointment and meds.
Courtney Parham: So if a client is ever on their website trying to figure out how to schedule an appointment or to start that prescription refill, they can quickly pick up their phone, send a text message to that 10-digit number with appointment or meds, and the response will contain details on how to complete that call to action. How cool.
Keith Hitchcock: Very cool. Nice work for Caroline. Oh, there’s so much, we’re swimming in information and ideas over here.
Courtney Parham: I’m feeling very inspired right now.
Keith Hitchcock: Me too. Let’s do a recap of where we’ve been.
Courtney Parham: All right, so let’s dig into these great ideas one more time. Coming at number one we had Towpath Credit Union, and they’re using texting as a foundational component to their communication strategy with their customers. So again, keep in mind when you are texting with your customers, texting is not meant to replace those other forms of communication. They’re meant to fold into your customer engagement strategy.
Courtney Parham: So, if you send out that email and you want to send a follow-up text alerting your customer that they have an email waiting for them in their inbox, go ahead and do that. If you need to schedule a face-to-face customer interaction or maybe a larger more sensitive conversation, you can use texting to let them know, “Hey, we should probably have a phone call or come on into the office,” and you can use texting to do that.
Keith Hitchcock: Okay. And second we talked to a Baylor and we got the little tip from Justin, and you’ll have to replay that video on your own about using that schedule feature to remind people that, “Hey, we have a meeting coming up and/or are you still able to meet at that time?” Really love it. It helped their productivity, and overall increased their sales. So that was Baylor. Yes?
Courtney Parham: All right. Number three we had barre3, and exercise studio. And they’re utilizing group texting, so the blind carbon copy, a copy function of group texting to create a one-to-one experience that creates an efficient workflow for their team members. They’re getting quick responses for those wait lists, making sure that those classes are full and everybody’s getting the great workout that they would expect from barre3.
Keith Hitchcock: From HopeLine we got through a reminder and encouragement to use texting with sensitive information and when you want to be discreet. So, thank you for that, HopeLine. And Sound Transit.
Courtney Parham: And last, but not least, like I said, for those animal lovers out there with Fort Caroline Animal Clinic, they are making sure to promote that they are texting. So, I highly advise that as a text-enabled business you know exactly how you’re going to communicate with your customers so that they can now text with your business.
Courtney Parham: So, for instance, putting those details on your homepage of your website, your email marketing, your marketing collateral, your social media, utilizing keywords, or even click to text for that improved customer service.
Keith Hitchcock: Okay, that’s a recap, and if you are even hungrier … you’re still hungry for more information and inspiration, I have one other nugget that I want to promote, which is The Ultimate Guide to Texting Your Customers. It’s an e-book that recently came up and it has all sorts of ideas about use cases for texting. There’s some templates, there’s a section on marketing your texting capabilities like Fort Caroline was doing. And if you want to check that out you can go to zipwhip.com/ultimate guide, and I will also be sending that link along with a follow-up email that I send out after the webinar.
Keith Hitchcock: So, we have just a few moments for questions. So, let’s do, let’s take a few of these before we need to sign off and let you go about your day. So, let’s dive right in to first question, which is: “Is texting with Zipwhip HIPAA compliant?”
Courtney Parham: So, going back to our discussion about discretion and being able to have records of those details, we do work with a lot of different healthcare providers from dentists to other different industries. And so, we do have a lot of healthcare customers, and you can actually learn more about how we are protecting consumer data and helping businesses stay TCA compliant here. We’ll put the link in the chat for you guys.
Courtney Parham: But if you go to zipwhip.com/compliance we lay out all of the different compliance functions and how we are continually protecting data. We take data protection and security very seriously here at Zipwhip.
Keith Hitchcock: Yes, we do. Okay. Next question: “How long should text messages be?”
Courtney Parham: I’m taking this one?
Keith Hitchcock: Sure.
Courtney Parham: All right, let’s dig in. So, like we’ve said before about integrating texting into your day-to-day workflow, it’s never meant to replace other forms of communication. So if there’s a longer conversation, something that’s more detailed, you definitely want to use texting to then schedule that conversation.
Courtney Parham: So, if you’re thinking your text might be a little bit long, we recommend using as few characters as possible. Really, consumers like texting because it’s short, it’s to the point. So we want to keep it that way. Zipwhip does have a character count of 600 characters per message. But that doesn’t mean you need to use all 600 characters. So definitely keep it short. If you feel like it’s getting long or complex, pick up the phone, send an email, but use the text capability to coordinate that further conversation.
Keith Hitchcock: Okay. You are on a roll, Courtney, so I’m going to toss the last question that we have time for to you, which is does Zipwhip support MMS, which is like picture messaging.
Courtney Parham: Oh yes. Yes, they do.
Keith Hitchcock: Yeah.
Courtney Parham: So yes, we do. You can attach your files to your text message with the web app, desktop apparently, and mobile app. So, we do have some limitations. So, it has to be less than 600 kilobytes. Is that how you say that?
Keith Hitchcock: Right. Yeah.
Courtney Parham: And you can send by using the images icon in the platform. But the file formats that we support are JPEG, PNG and GIF files.
Keith Hitchcock: Okay. Excellent. All right. Thank you for your questions and hopefully our people, Natalie and Elisa, were able to answer some of your questions, and we’ll do our best to follow up with any other questions that went unanswered, but we are starting to think about close up shop here.
Keith Hitchcock: I want to tell you about our text line. Again, you can text us if you want to go deeper with the content that we talked about and you didn’t get all those links that Natalie dropped in chat, feel free to text GREAT to our info line, which is 347-772-3529. We’ll zap it into your phone or your Zipwhip tool if you’re using Zipwhip or some other texting software. If you want to talk to someone at Zipwhip about texting for business, if you’re interested in giving it a try, not yet a customer, text us CHAT, and we’ll set you up with someone to chat with and continue to the conversation about that.
Keith Hitchcock: If there’s more questions that you have, feel free to text us about that. Just send a question to that same number. That is our text line. And just a few more things before we close up. I do want to thank you for joining us in the studio today, Courtney. It’s been a pleasure.
Courtney Parham: Thank you so much for having me. It was an amazing experience. I hope to have you on some of my webinars in the future.
Keith Hitchcock: Oh, that’s nice.
Courtney Parham: Oh, I was talking to the audience.
Keith Hitchcock: Okay. Maybe we’re all invited.
Courtney Parham: Of course. Everyone’s invited.
Keith Hitchcock: Okay. We’ve put our email addresses down here. If for some reason texting is not your preferred medium, you can feel free to email us and we will get back to you as we can. I want to let you know if you’re in the insurance industry, we do have a webinar coming up in mid-October. It’s on the 10th. This is best practices for texting for insurance. So, digging a little bit more into those specific use cases.
Keith Hitchcock: As a thank you for just taking a few moments with the survey that’s going to pop up on your screen as we close out, I am going to send a video recording and the slides, and a bunch of those links that we’ve talked about today that will hopefully be helpful moving forward. Feel free to share that with your team if that’s helpful. And thanks again for joining us.
Courtney Parham: Before we wrap up, I just want to say, I hope all of you guys are feeling inspired. And I want to congratulate Paul, one of our listeners today, on his wedding this Saturday. Congratulations, Paul. We’re wishing you a lifetime of love and happiness.
Keith Hitchcock: Sweet. Congratulations, and thanks again for joining us. We’ll see you next time. Bye-bye.
Courtney Parham: Bye guys.