How to Write an Effective SMS Call to Action (CTA)

Share on twitter
Share on linkedin
Share on facebook
Share on email

You may know how to write a compelling call-to-action for an email or ad campaign, but what about a text? More and more businesses are using texts to motivate their customers to take action. Here are some important keys to writing a text CTA your customers can’t resist. Want to go deeper? Check out our Ultimate Guide to Texting Your Customers.

Featuring

Staff Writer Carlene Reyes
Carlene Reyes
Content Marketing Manager

Carlene Reyes:
You probably know how to write a compelling call-to-action for an email or ad campaign, but what about a text?

More and more businesses are using texts to motivate their customers to take action, and today I’m going to share some important keys to writing a text CTA your customers can’t resist.

Key #1: Keep your CTA short. SMS is a bite-size medium by nature, so your call to action should be short and sweet, like this example. The shop wastes no time getting to the enticing tote offer. Who can say no to that?

Key #2: Show the value of your ask. What’s in it for your customer? Are you offering a great discount they can only take advantage of today? Or will they learn something useful?

Key #3: Sprinkle in a little urgency. Your customer might need an extra push to act now, and FOMO language like “Don’t miss out” or “Get them before they’re gone” can do just that.

Key #4: Get creative! Texting is a fun medium and depending on your business there may be opportunities to include emojis, images and acronyms.

And lastly, Key #5. Personalize your message. Something as simple as including your customer’s first name can make the interaction feel more authentic. A texting tool with Dynamic Fields will make this quick and easy. Just enter [First Name] and the tool will populate your customer’s name when you hit send.

For more tips on how to use businesses texting effectively, download Zipwhip’s free e-book: The Ultimate Guide to Texting Your Customers.

Sign up for Zipwhip's best tips