Is it possible you are inadvertently sending spam texts?! Uh-oh.
First things first. The TCPA is an act that dictates how your business can text consumers in the US.
You definitely want to stay TCPA compliant and avoid sending spam texts. Otherwise, your business could face legal issues.
I’m going to give you some of the most important dos and don’ts to stay complaint.
First, some dos:
Make sure you have obtained the proper opt-in before texting your customer.
There are different types of opt-in required for the three categories of texting, which are promotional, informational and conversational. Make sure you understand each and what’s required.
Let customers know they can text STOP to opt out, and respect the opt-out when you receive it.
And some important don’ts:
Don’t send texts to prospects you have no existing relationship with. Consumers don’t want to hear from businesses out of the blue.
Don’t attempt to promote or sell a service over text out of nowhere, without permission.
There’s more to know on TCPA compliant texting, so be sure to check out the Ultimate Guide to Texting Your Customers. Happy texting!