The Ultimate Guide to Texting for Insurance
In the insurance industry, being able to reach your customers is everything. But the way insureds want to communicate is changing, especially as Generation Y (millennials) and Generation Z consumers make up more of the policyholder market. New Zipwhip research shows that 74% of Gen Y and 82% of Gen Z would like to text with their insurance company. And yet, most insurance businesses are still relying on phone calls and emails to reach their customers.
We want to help change that.
Texting is one of the easiest and best tools insurance providers can adopt to improve customer engagement, increase sales and streamline staff productivity. We created this e-book to help insurers seamlessly adopt a texting strategy.
This guide will walk you through everything from how to choose the right texting tool to how to market your new texting capability.
Plus, we have a whole section of free texting templates for document requests, missed appointment notifications, claim follow-up steps, policy review appointment reminders and more. If you’re an insurance carrier, agent or service representative who wants to improve customer communication by implementing text messaging, this guide is for you!