Zipwhip can natively integrate with SugarCRM to remove the burden of manually logging your customer’s conversations. Once connected, all inbound and outbound texts will automatically sync with Sugar and Zipwhip’s apps. This integration saves representatives time as they aren’t hampered by having to log individual conversations into the CRM. It also creates transparency in the business-to-client dialogue and captures valuable insights to better serve your customers, which will help close deals faster.