Zipwhip for fitness

The Bar Method

The Bar Method’s two locations in Atlanta, both MINDBODY users, struggled in two main areas: increasing communication with existing members and finding a convenient way to interact with potential clients.

After searching for a tool to better drive engagement and increase their team’s efficiency, they landed on Zipwhip. Now, they have consistently full classes and happy members.

industry

Fitness

Company Size

Small

number of users

10

Years in Business

6

Challenges

Members of The Bar Method Atlanta who pay for an unlimited plan expressed frustration over losing out on classes because they were frequently full and they often missed phone calls about open class spots. For example, despite a 10-person waitlist, only 20 people would show up to a class that could accommodate 28. 

Emailing potential new members as a sales tool wasn’t effective as the messages got lost in mailboxes full of unread emails. But cold calling didn’t work either as it felt impersonal and forced. Occasionally, members or potential new clients would make false claims about promised discounts and policy changes. Unfortunately, their team lacked a central place to track all communication and had no way of disproving false claims. 

These two studios of The Bar Method needed a tool to help them drive sales, notify members of class openings and increase retention better than their method of phone calls and emails.

“I would definitely recommend Zipwhip. It's helped us fill our classes and generated additional revenue for the studio.”
Melissa White
Owner, The Bar Method Atlanta - East Cobb and The Bar Method Atlanta - Lenox

results

Zipwhip is now the central mode of client communication for The Bar Method Atlanta. The team uses it for follow-ups when members don’t attend their scheduled class and as an outreach tool for new and potential clients. 

The studios now experience better response rates since texting via Zipwhip’s platform is a subtler and less intrusive sales tactic than a phone call. The team also loves Zipwhip’s integration with MINDBODY because of the class waitlist feature. The platform automatically texts the next person on a waitlist to fill open spots as they become available, assuring that classes are always full. Clients love it because receiving texts makes them feel like they’re getting exclusive treatment or are part of an insider’s club. 

Zipwhip has also been an excellent tool for the studio’s internal organization and efficiency. Message archives allow the team to save and track each conversation, helping ensure every staff member is on the same page. 

Prior to using Zipwhip, the studios consistently missed opportunities to fill classes because they lacked an efficient way to let customers on the waitlist know that spots had opened. Now, the team no longer faces this issue and regularly fills classes. This alone has resulted in an estimated additional $680 per week to the studio’s revenue. 

Not only has Zipwhip helped The Bar Method Atlanta attract new clients, but it has improved customer retention because the more a client comes to classes, the more likely they are to remain a member.

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