Zipwhip for Insurance Agencies
Tiffany Knupp, Insurance Agency
Challenges
Salisbury, MD
results
A Zipwhip user since May 2014, Tiffany tripled her sales by the end of June. “I texted this soccer mom who had Nationwide for over 30 years,” Tiffany said. “I told her to text me at anytime, I’m literally a Farmers agent at her fingertips. She immediately sent over her homeowners and auto quote, just from talking over text.” Tiffany’s clients want to text with her because it is more personal and convenient. Farmers Insurance focuses on being personable and boosting their retention rate.
Tiffany’s agency claims there is no other form of communication that receives a better response rate than texting. 99 Percent of texts they send are returned within a couple of hours, cutting back on no shows, phone tag and late payments. “If it’s easier for my clients to text me, ‘Can I make an appointment?’ or ‘When is my payment due?’ I’m going to do it,” Tiffany said. “Whatever is most convenient for my clients!”