Zipwhip for Radio Stations
88.7 WKNZ The Bridge
While the non-profit Christian radio station, 88.7 WKNZ The Bridge, was exploring various texting tools, a radio consultant showed them Zipwhip. They immediately saw the value of using their branded studio line number because it was so easy for listeners to text the same number they already called.
The Bridge was exploring “Text to Give” options for many years, but just never found the right fit. Short code options only offered fixed donation options and offered limited functionality. They lacked the sophistication and flexibility the Bridge’s team sought, and it was confusing for listeners to text and call two different numbers.