Zipwhip works relentlessly to experiment with new product innovation. In this spirit of innovation, we’re thrilled to announce our newest Enterprise-level functionality: Keywords. Building strong lines of communication with customers is essential to success, and we’re excited to help encourage those relationships. Adding keywords can more efficiently field, direct, and monetize customer interactions. Set specific keywords like “hours”, “appointment”, or “coupon” to trigger an automated response with the exact information customers are asking for. Throw in a link to your website, social media accounts, or advertising partner for reference too.
Here’s some strategic ways our customers have taken advantage of keywords:
Send ’em a specific link.
Our long-time partners at Express Employment Professionals have once again taken things one step further. Job seekers text in the name of their city (ie.”Seattle”) and receive a message with a link that shows them a list of available jobs. For the Express office, instead of reaching out to a large pool of job seekers to fill a job, job seekers can reach out to recruiters instead. Genius.
Send instructions (appointments).
One of our high text traffic salons sees a lot of requests to set appointments. To make the process go a little faster, they set up the keyword “appointment”. The keyword is set up to shoot back a response with instructions to include their name and multiple times they’d be available for an appointment.
Send in a keyword to receive a keyword menu (hospitality).
Hotel guests are able to text the keyword “menu” to get a complete list of all the keyword options they have. The great thing about integrating keywords with the current Zipwhip product is that you don’t lose the core of our product. If the listed options aren’t what you’re looking for, there’s still the possibility of texting the main front desk line with whatever question you have.
Keywords offer the ease of a mobile information solution and highly personal level of engagement for businesses seeking to bolster their existing customer relations. Keywords are the perfect solution for that personal touch businesses need to stay engaged with their customers in today’s competitive market.
To add this feature to your Zipwhip account, contact firstname.lastname@example.org.