Zipwhip Expands Executive Team with General Counsel Appointment

Faye Ricci brings over 25 years of legal expertise to Zipwhip as senior vice president and general counsel

SEATTLE – Zipwhip, the leading provider of texting for business, today announced the appointment of Faye Ricci as its senior vice president, general counsel and secretary. The appointment reflects Zipwhip’s commitment to strategic expansion to meet the growing market demand for business texting.

Ricci brings more than two decades of transactional, operational and risk experience at major national law firms, as in-house counsel and in-business roles. As general counsel, Ricci will oversee all of the company’s legal activities, including the legal aspects of strategic transactions, business development and enterprise sales. Ricci also has deep experience counselling companies navigating highly regulated industries and data privacy regulations. In addition to her legal acumen, Ricci has significant management experience as a vice president at both Bank of America Merrill Lynch and JP Morgan Chase Bank. She earned her Juris Doctorate degree from the University of Virginia School of Law and a Bachelor of Science from the School of Foreign Service at Georgetown University.

“Faye brings a wealth of legal and management experience, especially in strategic transactions, enterprise sales and corporate governance, that will enhance Zipwhip’s corporate strategy, product development and value to our customers,” said John Lauer, CEO and co-founder of Zipwhip. “We are excited to welcome another strong leader to the Zipwhip team as we continue transforming our company.”

Zipwhip, the original creator of texting for business, champions consumer protection measures and is a positive influence on national telecommunications policy as the industry evolves. Most notably, Zipwhip has been a strong advocate for shielding consumers from spam and keeping text inboxes a high-priority channel. Ricci will be instrumental in reinforcing Zipwhip’s continued role as a proponent of spam-free communication channels.

“I’m thrilled to join such a welcoming and inclusive team here at a critical juncture for the company,” said Ricci. “I’m eager to collaborate with Zipwhip’s impressive leadership to ensure we’re applying best practices around compliance and data-protection regulations, managing our industry reputation and safeguarding our customers’ privacy.”

Ricci’s appointment comes following a ground-breaking year for Zipwhip, marked by a $51.5 million Series D funding round led by Goldman Sachs, and the launch of the company’s inaugural State of Texting Report.

About Zipwhip

Zipwhip empowers companies to communicate with their customers in the most effective and preferred way possible – text messaging. As the pioneer of texting for business, Zipwhip first enabled text messaging to and from existing landline, VoIP and toll-free phone numbers in 2014. Zipwhip’s direct network connectivity, intuitive cloud-based software and an enterprise-grade API mean businesses can use any computer or mobile device to securely and reliably reach their customers, every time. Your customers are only a text away:

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