On Wednesday, Limousine, Charter, and Tour Magazine’s Lexi Tucker sat down with Zipwhip’s Dan Westra to talk about the ways in which texting has helped over 400 limousine and town car operators across the country fight against disruption (or, as Forbes calls it, the “Uber Syndrome”). The article shines light on how shifts in the consumer mindset impact their willingness to make phone calls, and encourages limo operators to adopt texting to stay competitive.
Texting = Luxury?
“If your brand is luxury and the phone number you use is only good for receiving voice calls, you’re behind the times. ‘For clients, it’s a simple matter of convenience. They are busy and don’t want to have to make a call. If they are in a noisy airport and want to know where their driver is, they shouldn’t have to be put on hold to ask that simple question. They should be able to just text dispatch…'”
Well said, LCT Mag!