A lot of thought goes into branding a company. At least it should. Branding is what sets you apart from the competition. It tells the world who you are, where you’re going and how you want to be perceived. If you think about it, you picked your company name, your logo and website URL, so why would you let the phone company pick your customer-facing phone number?
Choosing a memorable set of telephone digits is a good marketing strategy. It also pays off in terms of brand recognition with consumers today, tomorrow and well into the future. A study by research firm Infosurv found that consumers even remember toll-free branded numbers better than web addresses.
Below are a few of the benefits of using a branded, toll-free phone number for your business:
- Increased ROI (return on investment)
- Memorable marketing tool that can be used across multiple ad channels
- Greater brand awareness for your products or services
- Increased call response rates, typically by more than 20%
- Sets your business apart in a competitive marketplace
- Stand out from the crowd with a branded phone number
A branded phone number, also referred to as a vanity number, gives companies an opportunity to showcase their uniqueness and reinforce their brand. Take our number for example: 1-855-ZIPWHIP. Not only is it memorable, the alpha-numeric moniker is much easier to remember than its numbered equivalent: 1-855-947-9447, even though we think the latter still has a nice ring to it.
Instead of accepting a random set of numbers assigned to you by the phone company, you can select a strategic series of numbers that spell a word or two or even your company name, whichever is more in line with your branding objectives. Having your phone number spell out what you do or what you offer is also a good call. Take 1-800-FLOWERS and 1-800-DENTIST, for example. It’s easy to figure out what type of product or service they provide to customers without needing any additional information.
Successful branding is your ticket to the big leagues
Like happiness, branding comes in many forms. Take Nike’s popular slogan, “Just Do It.” It’s known the world over and inspires, uplifts and aims to get you out the door and on your way to achieving your fitness goals. Now consider Maytag and their brand ambassador: the lonely Maytag repairman. The appliance manufacturer wants you to know that their brand is reliable, long-lasting and will never (or rarely) need repairs.
Two different companies with two very different brand identities. And that’s the point. Your brand is unique to you. And while not every company has the budget to air national television commercials to spread their message, they can certainly afford a branded phone number. In fact, if you want to compete in today’s competitive marketplace, you can’t afford not to have one.
Text-enable your branded phone number for additional value
If you’re looking to get even more value out of your branded phone number, consider text-enabling it. Texting is becoming an increasingly popular way for consumers to communicate with businesses. Our 2019 State of Texting report found that 67% of people would rather text with a business about appointments, reminders and scheduling than receive the information by email or phone.
And communicating via two-way texting is preferred more than one-way messages. Seventy-five percent of consumers in the same study said they feel frustrated when they can’t respond back to a business’s text. It’s fair to say that human-to-human texting is more satisfying than interacting with a chatbot or only being given the option to reply to a text with a word or a single letter, such as the instruction to text “C” to confirm.
Your existing, branded phone number has equity. All you have to do is bring your number to Zipwhip and we can text-enable it for programmatic needs – notifications, alerts, two-factor authentication and more. Best of all, text-enabling your existing number doesn’t affect your voice service at all.
Your customers may already be texting you on your landline number
Consumers love choices. Invite them to communicate with you via text messaging on your existing landline and open a new channel for customer engagement. If you’re not texting your customers, you should be aware that your competitors may already be doing it. Our generational texting survey found that the majority of people questioned (see chart above) have already received a text from a business. We also found that 74% of consumers said they would like to receive more text messages from businesses.
In fact, your customers may already be trying to text your landline phone number. When a consumer misses a call, or lets it go to voicemail because they don’t recognize the number, they sometimes text it to try to get more information. But without a text option, those communications go unseen. Zipwhip customers are always surprised when we text-enable their landline phone number and see that people have already been texting them. Those messages are just sitting there and remain unread.
When you enable your business phone number to send and receive texts, you unlock new ways of interacting with your customers. If you’re interested in learning more, check out our Ultimate Guide to Texting Your Customers. It’s packed full of helpful information to get you started.
Branded numbers + business texting software = a winning combination
We get it. You want to stand out in the crowd. Creating a branded phone number and enabling it for texting is one of the most cost-effective ways to get noticed and make your mark. Zipwhip’s texting software works for any business in any industry, from small shops to Fortune 500 companies. To date, over 35,000 businesses use Zipwhip.