Should businesses send customers a Valentine’s Day text message?
If they do it right–yes! This blog post provides some helpful guidance and text templates that businesses can customize and send on their own or use Zipwhip texting software.
There’s more to a successful Valentine’s Day text than simply wishing your customers a happy Valentine’s Day. You may want to know what to write in a Valentine’s Day message or wonder where you can find good Valentine’s Day sayings. We’re here to help.
It’s the thought that counts
We tend to associate the holiday with couples expressing their love for one another with flowers, chocolates and a Hallmark Valentine’s Day card. Or, maybe your thoughts go back to childhood when you passed out store-bought Valentines to classmates and teachers, reserving a favorite card for that one special person.
Regardless of how a Valentine message is expressed, being reminded that you’re cared for is what’s most important to people. For businesses, expressing gratitude toward their customers is no exception.
What better time to remind them how much you appreciate them than on Valentine’s Day? It doesn’t have to be romantic. In fact, it shouldn’t be. That would be weird.
But a well-timed message can strengthen a relationship and generate positive feelings all around. Not only is the customer reminded of how much they’re valued, the business is reminded how shoppers chose them over their competitors. The good vibes go both ways.
Wondering how you can create a Valentine message that matches your business?
Sending a short yet sincere Valentine text is a cost-effective way to help win hearts and minds–with an emphasis on hearts. Depending on the type of business you operate, your message can be one of simple thanks to one that also offers a discount or special offer.
With COVID-19 keeping many of us from being able to reach out and hug the important people in our lives, texting a little love out into the world is definitely a good thing. Keep your message professional but also heartfelt. And make sure it’s relevant to the recipient. Think of what your business does best and play to your strengths. Your text should be short and sweet and mention Valentine’s Day as the reason for the timing of the message.
If your Valentine’s Day message is on target and hits the bullseye, people will understand why you picked this day to send it. But a good rule for texting is always make it clear why you’re writing. You can even use emojis to punctuate your message—just use them sparingly.
Here are a few examples:
Valentine’s Day text templates
If you like any of the texts above, simply copy and paste the message from the templates below and customize the message to fit your business.
MEDICAL/DENTAL OFFICE: Not to get too mushy, but we really LOVE having you as a patient. Thank you for brightening our office with your smile. [insert emoji]. Happy Valentine’s Day from the staff at [insert business name]!
INSURANCE: We wanted to let you know how sweet it is having you as a customer. Thank you for letting us help you protect the things you LOVE. Happy Valentine’s Day from [insert business name]!
FITNESS: We LOVE how you put your HEART into being the best you can be. Thank you for being part of our fitness center family. Happy Valentine’s Day from all of us at [insert business name]!
PET CARE: Thanks for trusting us to care for your family pet. Animals bring so much joy to our lives, and we wanted to return the LOVE. Happy Valentine’s Day from [insert business name]! [insert emoji]
Keep it clean and don’t push the sales angle too hard
Companies are always eager to engage with consumers in ways that will have a positive impact. A holiday, especially February 14th, is the perfect opportunity to check in with the folks who buy your products or use your services. It’s also a fun way to start a conversation.
A simple Valentine’s Day message could keep your company’s name on the tips of customers’ tongues and open the door to increased sales and a stronger buyer-seller relationship. Just make sure you’re only sending messages to individuals who have opted in to receive texts from your company. For details and tips on best practices relating to business texting, download our easy-to-read e-book on TCPA compliance.
While some companies offer goods or provide a service that lends itself well to the nature of this holiday, (think florists, greeting card shops, chocolatiers and romantic restaurants), some industries might seem like a bit of a stretch. That doesn’t mean you shouldn’t send a text to express your appreciation for their business, it just might not be the right time to try and sell them something.
Keep your Valentine message on target
If a hardware store sends a Valentine’s Day text offering a discount on aluminum siding, it would seem to be coming out of left field and the message would miss its mark.
However, if a bakery sends a text to shoppers to thank them for their business and shares a coupon code for a heart-shaped cake (bonus points for including a photo of the cake), you wouldn’t think twice. The latter just makes sense given the relevance of the message.
Just as it’s okay for Cupid to hold back and keep some arrows in his quiver if the timing isn’t right, the same can be said for businesses. Wait for the right opportunity to send a text. It comes down to your target market and your message—both should be a good match.
Scheduled text messages help you keep your day on track
Sending a message to a large group is easy with business texting software. Texting from a personal cell phone has its risks, while texting software is much more secure and even allows companies to schedule texts in advance which is a real timesaver for busy staffs.
When using the scheduled text feature, there’s no need to hurry and write a text, add contact names and send it, especially if you’re in the middle of the busiest part of your day. Instead, you can compose the message in advance and schedule a date and time for it to be delivered. That way you can be sure the message is free of typos or missed punctuation–things that can be easy to overlook when you’re rushed or juggling multiple projects.
Here are a few more helpful features:
Build relationships by adding a personal touch to every text. Automatically insert the first name of the person you’re texting, even when sending the message to a group, so the recipient feels as if the message was sent just to them.
Add your signature with one click or set it to automatically attach to every message. Letting the receiver know the name of the person they’re communicating with and the company can help prevent confusion when texting with a business.
Your text can ask the recipient to reply with a specific keyword that triggers another text with more information. For example, you could ask them to reply with the word “SWEET” to get a coupon code for one of your products that can be redeemed in-store or online.
Ensure your customers always get a response. Assign a message to be sent outside of business hours or during lunch breaks and other times your team can’t respond immediately.
Templates with Dynamic Fields
Creating a new message over and over isn’t a good use of time. For texts that you send often, business texting software lets you create your own templates, and dynamic fields let you personalize each text to include customized information, even to groups of contacts.
Today’s intuitive messaging software makes it easy to connect with others, one-on-one or on a larger scale. With two-way messaging (unlike short codes that favor one-way directives such as “reply Y or N to confirm,”) real conversations can take place between two people which provides a better customer experience.
Ready to learn more about Texting for Business?
Whether you work for a business-to-consumer (B2C) or a business-to-business (B2B) company, letting customers know you value them is key to staying ahead in a competitive marketplace.
For tips on how to market your texting capabilities, download The Ultimate Guide to Texting Your Customers. Our comprehensive e-book is filled with everything you need to know to develop a successful business-texting strategy.