Should businesses send customers a Valentine’s Day text message? If they do it right, yes.
We tend to associate Valentine’s Day with couples expressing their love for one another with flowers and chocolates. Or, maybe your thoughts go back to your childhood when you passed out store-bought Valentines to classmates and teachers, reserving your favorite card for that one special person.
Perhaps, cutting heart shapes out of pink and red construction paper with a message scribbled across the front in waxy crayon or an unforgiving Sharpie is what’s most memorable for you.
Regardless of how a message is expressed, just being reminded that you’re cared for is what’s most important to people. For businesses, expressing gratitude toward their customers is no exception.
What better time to remind them how much you appreciate them than on Valentine’s Day. It doesn’t have to be romantic. In fact, it shouldn’t be. That would be weird.
But a well-timed message can strengthen a business-customer relationship and generate positive feelings all around. Not only is the customer reminded of how much they’re valued, the business is reminded how their customers chose them over their competitors. The good vibes go both ways.
Wondering how you can create a message that matches your business?
Sending a short yet sincere text is a cost-effective way to help win hearts and minds. Depending on the type of business you operate, your message can be one of simple thanks for being a customer to one that also offers a discount or special offer.
For best results, keep your message professional but heartfelt and above all make sure it’s relevant to the recipient.
Go ahead and have a little fun with this part. Think of what your business does best and play to your strengths. Your text should be short and sweet and mention Valentine’s Day as the reason for the timing of the message.
If your message is on target and hits the bullseye, people will understand why you picked this particular day to send it. But a good rule for texting is always make it clear why you’re writing. You can even use emojis to punctuate your message—just use them sparingly.
Here are a few examples:
Keep it clean and don’t push the sales angle too hard
Companies are always eager to find ways to engage with customers in unobtrusive ways that will have a positive impact. A holiday, especially February 14th, is the perfect opportunity to check in with the folks who buy your products or use your services. It’s also a fun way to start a conversation—literally.
A simple text could keep your company’s name on the tips of customers’ tongues and open the door to increased sales and a stronger buyer-seller relationship. Just make sure you’re only sending messages to individuals who have opted in to receive texts from your company. For details and tips on best practices relating to business texting, download our concise and easy-to-read e-book on TCPA compliance.
While some companies offer goods or provide a service that lends itself well to the nature of this holiday, (think florists, greeting card shops, chocolatiers and romantic restaurants), some industries might seem like a bit of a stretch. That doesn’t mean you shouldn’t send a text message to express your appreciation for their business, it just might not be the right time to try and sell them something.
Keep your text message on target
If a hardware store sends a Valentine’s Day text to its customers and offers a discount on their next purchase of aluminum siding, it would seem to be coming out of left field and the message would miss its mark. However, if a bakery sends a text to its customers to thank them for their business and shares a coupon code for a heart-shaped cake (bonus points for including a photo of the cake), you wouldn’t think twice. The latter just makes sense given the relevance of the message.
Just as it’s okay for Cupid to hold back and keep some arrows in his quiver if the timing isn’t right, the same can be said for businesses who text their customers. Wait for the right opportunity to send a text. It comes down to your target market and your message—both should be a good match.
Scheduled text messages help you keep your day on track
Sending a message to a large group of customers is easy with business texting software. Texting from a personal cell phone has its risks, while business texting software is much more secure and even allows companies to schedule texts in advance which is a real timesaver for busy staffs.
When using the scheduled text feature, there’s no need to hurry and write a text, add the contact names and send it, especially if you’re in the middle of the busiest part of your day. Instead, you can compose the message in advance and schedule a date and time for it to be delivered. That way you can be sure the message is free of typos or missed punctuation, things that can be easy to overlook when you’re rushed or juggling multiple projects.
Here are a few more helpful features built into business texting software:
Build relationships with your customers by adding a personal touch to every text. Automatically insert the first name of the person you’re texting, even when sending the message to a group, so the recipient feels as if the message was sent just to them.
Add your signature with one click or set it to automatically attach to every message. Letting the receiver know the name of the person they’re communicating with and the company can help prevent confusion when texting with a business.
Your text can ask customers to reply with a specific keyword that triggers another text with more information. For example, you could ask them to reply with the word “SWEET” to get a coupon code for one of your products that can be redeemed in-store or online.
Ensure your customers always get a response. Assign a message to be sent outside business hours, or during lunch breaks and other times when your team can’t respond immediately.
Templates with Dynamic Fields
Creating a new message over and over isn’t a good use of time. For texts that you send often, business-texting software lets you create your own templates, and dynamic fields let you personalize each text to include customized information, even to groups of contacts.
Today’s intuitive messaging software makes it easy to connect with customers and clients, one-on-one or on a larger scale. With two-way messaging (unlike short codes that favor one-way directives such as “enter this code to complete a transaction” or “reply Y or N to confirm,”) real conversations can take place between two people which provides a better customer experience.
Ready to learn more about Texting for Business?
Whether you work for a business-to-consumer (B2C) or a business-to-business (B2B) company, letting customers know you value them is a key component to staying ahead in a competitive marketplace.
While email has become a lower priority medium, due in part to the increase in spam, and phone calls from unknown numbers are often ignored or sent right to voicemail, texting remains a high priority medium—one where customers respond to messages in less than 30 minutes for most businesses.
Learn more about Zipwhip and see how business texting software can work for you. And for helpful information on how to market your texting capabilities, download The Ultimate Guide to Texting Your Customers. This comprehensive guide is filled with everything you need to know to develop a successful business-texting strategy. We should know, we literally wrote the book on it.