UniWyo Federal Credit Union has joined with Zipwhip, a cloud-based texting provider, to advance two-way customer service experience for its 24,000 members. Zipwhip enables Loan Officers, Member Services Representatives, and Collection Agents to send and receive text messages from their existing landline phone numbers, which pushes texts to clients’ default messaging app on their mobile phone. With growing adoption in the banking and financial sector, two-way texting is seeing success with reducing hold times, call abandonment, and improving member experiences.
Many credit unions offer automated alert notifications, but these one-way services are not taking full advantage of consumers’ communication preferences. “Automated alerts are useful, but static and limited,” says John Lauer, Zipwhip CEO. “These legacy services still require members to go to a branch or place a call to take action. Two-way texting is an essential tool to reach and engage members, especially the millennial generation who are forming relationships with brands for the first time as an adult.” UniWyo Federal Credit Union has been serving the Laramie Community for over 60 years. With their commitment to providing members the best advice and resources available, text messaging is another tool to educating and communicating with members. “It is our mission to always bring value to our membership through the products and services we offer,” said Bill Froehlich, Vice President of IT at UniWyo. “Landline texting allows us to be there to connect members with the information they need using the medium they prefer.”
About Zipwhip: Zipwhip, a Seattle-based cloud texting provider, pioneered the concept of utilizing the cloud to enable existing mobile, landline, and toll free numbers to send and receive text messages from any connected device. Additionally, Zipwhip offers a carrier-grade cloud texting platform to help mobile and landline operators modernize the texting medium. Its technology introduces trailblazing functionality while holding true to the distinct culture that consumers have grown to love.
About UniWyo Federal Credit Union: Founded over 60 years ago, UniWyo FCU has been diligently serving the Laramie Community. Started by nine University of Wyoming employees with $45 in assets, UniWyo FCU has grown into a premier financial institution with over 24,000 members and over $275 million in assets, with the availability of products and services matching those of the institutions triple their size.