A Big Day for Business Texting: Twilio Agrees to Acquire Zipwhip for $850 Million

We started Zipwhip a decade ago in typical founder-story fashion, in my basement in Seattle. My cofounders and I knew that texting was the future, and that it wasn’t being utilized to its full potential. We first built a B2C product marketed toward consumers that let users text friends and family from their computer using the Cloud (before iMessage, I’ll add), but we quickly realized that the real opportunity lay in extending this technology to businesses.

Texting had become consumers’ preferred way to communicate with one another, so why couldn’t they reach businesses in the same way? A high-priority, immediate and ubiquitous channel was missing in the B2B space, particularly as consumers began to avoid phone calls and ignore their increasingly full email inboxes.

We wanted to help businesses and consumers communicate via their preferred channel. So, we shifted gears and went one by one to the wireless and landline carriers in the U.S., securing agreements to run SMS and MMS messages from consumer cell phones to business landlines, and vice versa. By 2013, business texting was a reality.

In the years since, we’ve grown our team to nearly 300 employees, text enabled over 5 million landline, VoIP and toll-free phone numbers and today we help over 30,000 businesses engage their customers and drive growth through texting. Using our API, our suite of integrations and our software products, businesses are sending billions of texts over our network every month. In March, 66% of Americans received at least one text from our network.

We’ve hit other incredible milestones along the way, including raising nearly $100 million in venture funding, expanding into Canada and ranking as one of Washington state’s best workplaces and fastest-growing companies.

Today I’m proud to share our biggest news yet – Twilio has agreed to acquire Zipwhip for $850 million!

Twilio, a long-time partner of ours, has seen the immense value we’ve built and the potential for even greater expansion of our offering. By acquiring Zipwhip and joining our teams together, we’ll be able to execute our shared goals of changing the way businesses and consumers communicate.

Twilio is on its way to becoming the world’s leading customer engagement platform and a key piece of that vision is to offer businesses and consumers a variety of communication channels, including voice, text, chat, video and email. At Zipwhip, we’ve been laser focused on promoting and expanding the toll-free, VoIP and landline texting channels in the U.S., and with the most direct carrier connections of any provider, Zipwhip offers the fastest and most reliable message deliverability in the industry. By combining Zipwhip’s expertise in the toll-free and landline texting space with Twilio’s scale and resources, we’ll offer the world a robust communication solution that serves every customer-engagement need.

We expect to close the acquisition before the end of 2021 and until then, it’ll be business as usual for our team, partners and customers. We are committed to a smooth transition so that our customers can continue their high-priority communication uninterrupted across the U.S. and Canada.

I am immensely proud of our team at Zipwhip and I personally want to thank all of our employees. Together we’ve built an incredible communications platform that will continue to grow and expand in the years to come. Throughout our rocket-ship trajectory we’ve stayed true to our D.I.R.E.C.T. values of Determination, Innovation, Respect, Enthusiasm, Collaboration and Trust. I am honored to lead this company through our next chapter.

Finally, I want to let our customers and partners know just how much we appreciate you. From our earliest customers, like the dentist office across the street from our first office, to the Fortune 500 enterprises who put their trust in us today, thank you for innovating with us and including us in your own customer journeys.

We’re excited to set off towards an even bigger and brighter future with Twilio and can’t wait to bring you all along with us.

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