When researching business-texting software, you’ll read a lot of about how the tool will alleviate your company’s setbacks when it comes to reaching customers. What you won’t read too often, however, is how the early stages of the software’s success greatly depend on whether your teams are actually using it. Purchasing texting software is one thing, getting your team to adopt it fully and correctly is another.
So whether you’re in the process of convincing your boss to buy texting software or you’re the one making the call, don’t forget to factor into the conversation how you’ll get the team on board. These five technology adoption strategies will help get you started.
1. Explain to your teams why texting-for-business software will benefit the company
Throwing a new tool at your team without talking about its greater importance to the organization is a big no-no. Why should they care if you didn’t take the time to talk about why it’s being pushed on them? Start off by presenting the problems your company is facing and how implementing the technology will improve them. Include your customer pain points in the discussion as well: What does the customer journey look like now and what will the experience look like with the new software?
Further drive your reasoning for the adoption by placing importance on the need for digital transformation practices. It’s a complex, but essential, trend to follow, and employees will appreciate the company’s actions toward making it happen because digital transformation directly affects them and how they work. Which leads us to the next tip …
2. Explain how business-texting software will help them
It’s natural to resist change, but teams are a lot more receptive to new technology once they understand what’s in it for them. List the problems they’ve been facing and show them how texting will make their work day easier and more efficient. Here are examples to get you started:
- Decrease no-shows. If your team schedules appointments, they know what a time-waster it can be when customers are a no-show. With Dynamic Templates and automated text reminders, not only will abandoned appointments go down, but teams will get back valuable hours in their day.
- Close more sales. Sales leads go cold all the time, but texting-for-business software helps keep prospects engaged throughout the sales cycle. When texting is part of a regular sales cadence, conversion rates go up.
- Improved daily workflow. Teams will have an easier workday now that they don’t have to call and email customers as much. With automation tools like Keywords and Auto-replies, teams can set up texts to handle repetitive tasks that would have otherwise taken up their time.
3. Train employees
This can be a lofty task, but it’s absolutely needed. Plan for a smooth transition from the old way of doing things by providing thorough training. Your team is about to adopt a new technology, and while learning new software may excite some employees, it could freak out others who aren’t as tech savvy. The key is to make training easy to understand and accessible for all employees, so consider breaking up training into manageable steps.
Start by defining what a successful business-texting software adoption will look like for your company and then decide what teams need to know to reach that. Walk through the interface, demo the software, consider which features need to be learned and what texting etiquette employees should use, just to name a few.
There should also be a designated point of contact on the training team that employees can reach out to if they have follow-up questions about training.
4. Incentivize teams to use the software
This part can be fun for employees while at the same time get them to actively engage in the software. Encourage some friendly competition by creating a few challenges in exchange for prizes. Maybe ask if they can find unique ways to use features of the software or award the top three team members who have messaged customers from the platform the most in the first month.
5. Organize check-ins
Check in with employees after training. How is everyone liking the software? Send out a questionnaire with Google Forms and ask questions that will help you understand what’s clicking with teams and what’s not. Everyone has an opinion, and your team will be sure to share theirs.
Lastly, use the software’s reporting tools to understand how often your team is using their new software. Are members of your team not using business texting as much as they could be? Share metrics with each other to show how much time texting is saving employees who are consistently engaged with the tool.
Zipwhip business-texting software is team friendly and affordable
Before purchasing new software for an organization, it’s helpful to consider options that are user friendly and easy to learn. Zipwhip texting-for-business software not only checks both, but it changes how teams collaborate and organize their work day. With affordable options and essential texting features for businesses of all sizes, Zipwhip helps businesses reach more customers while keeping teams happy and productive.
Want to learn more about Zipwhip? Check out our Features Page to see what we can do for you!