How Real Estate Agents Can Build a Client List of Home Buyers With Two-way Texting

Real estate agent shows couple a home option

Buying a home or condo can be a big step for anyone, even if it isn’t the first time they’ve purchased real estate. Making a major purchase such as a new home can bring up feelings of anxiety — emotional and financial, but you can help reduce any unease by simply being accessible and responsive to their needs. As their real estate agent, knowing that you’re available by text to answer questions or address concerns goes a long way in building trust, and trust is the cornerstone of any successful relationship.

Increase sales by being more responsive and available for texting

For first-time home buyers, knowing where to start or which direction to turn can be daunting. Do they get pre-approved for a loan, drive around looking for “For Sale” signs, or start searching online multiple listing services (MLS) on their own?

Letting clients know that you’re there to answer questions can lead to a successful relationship and may mean the difference between a happy outcome for both parties and a lost opportunity for you. With Zipwhip’s two-way business texting, you can send appointment confirmations and reminders and inform clients about new open house announcements so you can plan to visit that perfect property that just became available.

Stay ahead of the competition with business texting software

Fluctuating economic conditions impact the housing market to a great degree. Depending on the current situation, real estate agents may find they have even more competition and face new challenges as would-be home buyers turn to renters. Give yourself the advantage of attracting and retaining more eager homebuyers by offering two-way texting as a communication tool and a way to cement client relationships. There’s also the advantage of being able to text from your desktop because always doing work on a small screen can be uncomfortable in the long run.

Software tools and features to keep you organized and efficient

Using business texting software is more than a convenience, it’s a way to protect your privacy and that of the individuals you text with during the home buying process. Native messaging apps on cell phones tend to offer limited encryption protection. To exchange information securely, a better option is to text through a business-texting provider that encrypts SMS texts and customer information.

Business texting software is equipped with tools and features, such as Scheduled Messages and Auto-Replies, to help you text efficiently and keep your communications organized. And using Keywords is a smart way to market your business. As the image below shows, by promoting a keyword on signs and other marketing materials, interested individuals can text that word to your business number and automatically receive a text message with any additional details you want to share.

real estate poster with keyword feature

As for compliance, there are TCPA regulations to follow that business texting software can help with, including proper opt-out practices. Your best bet is to forgo using your native messaging app and adopt business texting software. Check out our suggestions for staying compliant and protecting your real estate business when texting customers.

Location, location, location

Nobody would deny that location is a key factor when it comes to buying a home. But in today’s competitive marketplace, real estate agents first need to grab the attention of buyers in order to learn which location will best fit their needs. As they say, a picture is worth a thousand words, and when it comes to buying a home, a picture can also be worth something even more valuable — your time. Through MMS (multimedia messaging service) texting, you can send images to your clients of homes or condos you think they might be interested in visiting before either or you even get behind the wheel.

By gauging a client’s reaction to the photos, either positively or negatively, you’ll know if visiting the property in person will be worth it to them and you. Why spend time and money driving from property to property when you can send photos of houses to determine their level of interest beforehand? You’ve already invested time in establishing the size, location, and price range they’re comfortable with, now with MMS picture messaging you can better understand what style of home is most appealing to them.

Keep conversations in one place

Realtors and real estate agents deal with multiple clients and prospects at one time; and trying to keep all the details straight can be taxing for even the best of us. To help you stay organized, Zipwhip automatically logs and archives all client conversations. And unlike voice calls, you have immediate access to full reporting and record-keeping metrics. You’ll not only gain greater peace of mind when juggling multiple clients, your clients will enjoy the benefit of being able to review information you shared from previous conversations, so everyone is on the same “virtual” page.

Turn future home seekers into happy home buyers

As with all sales occupations, being on the lookout for new leads is a way of life. Adopt a smart strategy of converting website visitors into clients by putting Zipwhip’s click-to-text button on your homepage, in email signatures, on Google Adwords campaigns and within Yelp listings. Oftentimes people will start to research buying a home several months before they’re ready to start looking. By pre-paving the way for them to easily reach out to you by text, you’re that much closer to turning a potential home seeker into a future guaranteed home buyer.

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