Buying a home or condo can be a big step for anyone, even if it isn’t the first time they’ve purchased real estate. Making a major purchase such as a new home can bring up feelings of anxiety—emotional and financial, but you can help reduce any unease by simply being accessible and responsive to their needs. As their real estate agent, knowing that you’re available by text to answer questions or address concerns goes a long way in building trust, and trust is the cornerstone of any successful relationship.
Increase sales by being a more responsive real estate agent
For first-time home buyers, knowing where to start or which direction to turn can be daunting. Do they get pre-approved for a loan, drive around looking for “For Sale” signs, or start searching online multiple listing services (MLS) on their own?
Letting clients know you’re there to answer questions can lead to a successful relationship and may mean the difference between a happy outcome for both parties and a lost opportunity for you. With two-way texting, you can send appointment confirmations and reminders and inform clients about new open house announcements so you all can visit that perfect property that just became available.
Stay ahead of the competition with business texting software
Fluctuating economic conditions impact the housing market to a great degree. Depending on the current situation, real estate agents may find they have even more competition and face new challenges as would-be home buyers turn to renters. Give yourself the advantage of attracting and retaining more eager homebuyers by offering two-way texting as a communication tool and a way to cement client relationships.
How to use texting to get more listings
Real estate agents are always looking to get more listings. Texting offers tools that can help. Here are three strategies to quickly connect with more buyers and sellers.
Yard sign keywords: Keywords are a smart way to market your business. By promoting a keyword such as HOME on signage and other marketing materials, buyers can text that word to your number and receive a message with additional details. Or promote the word INFO to share information on all your other listings. Once potential clients have texted you, you can reach out to them and start a conversation.
Open house visitors: Place a sign-up sheet at your open house for guests to leave their name and number so you can stay in touch. Many people who come to an open house plan on selling their existing home. To find out, include a column with “Yes” and “No” boxes for them to check. Later, send a text thanking them for coming to the open house and, if relevant, ask if they would like your services in selling their current home.
Text templates: Use Templates to send pre-written messages to satisfied clients to request referrals and reviews. Two template examples are provided below that can be customized with your personal information.
Referral request: I’m so glad you’re happy with your new home. If you have friends or family members looking to buy a house or condo, I’d appreciate you sharing my contact information with them. Or invite them to text me directly at PHONE NUMBER. Thank you!
Review request: Thank you for letting me help you find your new home. I would greatly appreciate if you could leave a review using the following link to share your experience with others. INSERT LINK
Software tools and features to keep agents organized and efficient
Using business texting software is more than a convenience, it’s a way to protect your privacy and that of the individuals you text with during the home buying process. Native messaging apps on cell phones tend to offer limited encryption protection. To exchange information securely, a better option is to text through a business-texting provider that encrypts SMS texts and customer information.
Business texting software also includes features such as Scheduled Messages and Auto Replies to help you text efficiently and keep your communications organized.
Location, location, location
Nobody would deny that location is a key factor when it comes to buying a home. But in today’s competitive marketplace, real estate agents first need to grab the attention of buyers in order to learn which location will best fit their needs. As they say, a picture is worth a thousand words, and when it comes to buying a home, a picture can also be worth something even more valuable—your time.
Through MMS (multimedia messaging service) texting, you can send images to your clients of homes or condos you think they might be interested in visiting. By gauging a client’s reaction to the photos, either positively or negatively, you’ll know if visiting the property in person will be worth it to them and you.
Why spend time driving from property to property when you can send photos of houses to determine their level of interest? You’ve already invested time in establishing the size, location, and price range they’re comfortable with, and with MMS picture messaging you can better understand what style of home is most appealing to them.
Keep real estate conversations in one place
Realtors and real estate agents deal with multiple clients and prospects at one time; and trying to keep all the details straight can be taxing for even the best of us. To help you stay organized, Zipwhip automatically logs and archives all client conversations. And unlike voice calls, you have immediate access to full reporting and record-keeping metrics. You’ll not only gain greater peace of mind when juggling multiple clients, your clients will enjoy the benefit of being able to review information you shared from previous conversations, so everyone is on the same “virtual” page.
Turn home seekers into happy home buyers
As with all sales occupations, being on the lookout for new leads is a way of life. Adopt a smart strategy of converting website visitors into clients by putting Zipwhip’s click-to-text button on your homepage, in email signatures, on Google Adwords campaigns and within Yelp listings.
People often start to research buying a home months before they’re ready to start looking. By pre-paving the way for them to easily reach out to you by text, you’re that much closer to turning a potential home seeker into a future home buyer.