How do you feel about the latest advancements in technology? Are you one of the first to buy the newest tech gadget? Do you own a smart watch, cruise around on an e-scooter or slip on a virtual reality headset for entertainment?
Keeping up with the Joneses can be exhilarating for some yet exhausting for others. Because technology is here to stay, how a company uses the tools at their disposal is an important decision. How can a business connect in ways that work for customers and its employees?
Picking the right communication tools for your business
The heading above mentions “tools” as in more than one. That’s an important distinction because we all have a preference when it comes to how we reach out to others. The tools we use (phone, email, text) will change depending on who we’re communicating with and why.
Do you prefer to call a family member or send a text? Would you rather email a business and wait for a reply or receive a more immediate and perhaps more personalized response? If you’re wondering which communication tools work best for different situations, take our quiz below and test your technology knowledge at the same time.
Consumers want choices when sending and receiving messages
Having 21st–century options when connecting with friends, family and businesses is better than relying on what was available in the past. Can you imagine if rotary phones, typewriters and fax machines were the most modern choices available? Thanks to the evolution of technology, we can communicate with people halfway around the world within seconds. It’s an ability we often take for granted and one which would have seemed impossible only a few generations ago.
Today, businesses that rely solely on phone calls and emails are limiting themselves when it comes to connecting with consumers in the way they prefer—via texting. Our 2020 State of Texting report found that 68% of businesses use texting to reach their customers. And a majority of consumers said they prefer texts over phone calls and emails when scheduling appointments, contacting customer service for support and receiving marketing promotions.
It’s important to note that not all tools are created equal. Take a brush for example. It’s useful and helps us accomplish a variety of tasks, but not every brush is equally effective in every situation. You wouldn’t brush your teeth with a paintbrush or paint your living room with a toothbrush. Clearly, one is better suited for one activity over another. The same can be said for communication tools. Picking the correct one depends on your goal, such as offering a faster and more convenient way to connect with customers.
What does the future hold regarding communication technologies?
What will technology advancements look like in five, 10 or 20 years? We’ll have to wait to find out. But for now, we can enjoy the modern conveniences already at our fingertips.
For additional insights into which communication method works best for various situations, read how to choose the right communication tool at the right time. The post also includes a helpful Venn diagram that identifies when an email, text or phone call is the better choice.
To learn how your business can incorporate one of these tools—texting—into your customer outreach strategy today, check out Zipwhip’s business texting software. It’s easy to use, affordable and one of the most effective communication tools a business can adopt.