Zipcast Episode 11: Communication Best Practices from Franchise Leaders at FMLC

Texting for franchises

Like any system, franchise systems need to communicate efficiently with every component to keep things running smoothly. As email inboxes grow more cluttered and the spike in spam calls dissuade people from picking up the phone, how can a modern franchise communicate not only with their end users, but the franchisees they work with?

In this episode of Zipcast, host Scott Heimes sat down with three franchise leaders at the 2019 Franchise Marketing Leaders Conference to discuss the strategies that modern franchises are using to better communicate with their franchisees, vendors and customers. One of the easiest? Integrating two-way texting, a high-priority medium that these leaders can capitalize on for speed and accessibility.

Listen below to learn communication tactics from franchise leaders.

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