15 Marketing and Promotional SMS Templates to Use Right Now

Marketing and promotional sms templates

Need to boost your marketing efforts? SMS marketing could be just what you need.

With much higher open rates than email (and less work than composing one), sending a text to your customers ensures that your message will be seen. And texting encourages faster response times, too: Zipwhip’s 2019 State of Texting report found that 83% of consumers reply to a text from a business within 30 minutes or less.

Below, we provide some tips on how to write a great text message for marketing outreach and offer templates and examples of how to use them with customers.

A few tips on how to write a promotional SMS

To get the most out of marketing and promotional SMS, you’ll want to use business-texting software. Automation features such as scheduled messages, auto-replies, templates and keywords will save you from wasting time with repetitive tasks and keep you organized when texting all your customers.

But when you’re ready to write your texts, keep the following in mind:

  • Let the customer know who you are. They may not have your business number saved in their phone. Introduce yourself upfront or save it for your text signature.
  • Keep the message short. Texts are meant to be read quickly, so get right to the point. If you need to say more, you may need to send an email instead.
  • Include a call to action. Whether you want customers to redeem an offer code or you want them to visit your store, be clear about why you’re texting.

And a few important details before you send:

  • Don’t send texts without permission. It goes against TCPA compliance, but more importantly, your recipients may feel like you’ve invaded their space. Our TCPA e-book provides examples of how you can gather an opt-in list of text subscribers.
  • Don’t bombard customers with messages. Texting isn’t meant to replace your other forms of marketing outreach — it’s meant to enhance them. Send only relevant texts to your customers and send them every now and then. When and how many will vary from business to business.

We cover all this and more in The Ultimate Guide to Texting Your Customers. It’s free and you can download it here.

Examples to use: marketing and promotional SMS templates

If you’re a Zipwhip customer, just copy and paste the plain text into your text window. Be sure to change up anything that can speak specifically to your business!

Fitness gym or studio

gym text marketing example

Hi [First Name]. Bring a friend any time during the month of December and get $100 if they sign up as a member! Tap the link to learn more. http://shorturl/sample.

Promotional SMS for a gym example

It’s Ab Challenge Month, [First Name]! Every Tuesday and Thursday in January, Coach Luc’s 6 p.m. class will focus on all things abs. You’re going to feel the burn! 😜 Sign-ups are happening now at the front desk.

Ryan– Seattle’s Best Gym– Reply STOP to unsubscribe


Text marketing template for gym and studio

Treat yourself for the new year. 😌 All personal training sessions are 20% off TODAY ONLY. Stop by the studio to get your discount!


Sample retail text message for marketing and promotional purposes

Our end-of-season sale starts NOW. Stop by the shop this week for 15% off summer apparel and select accessories. Stock is limited!

Retail Promotional SMS example

Not the best at gift wrapping? 🎁 Or you just hate doing it? We’ll wrap your in-store purchases for FREE. Today and tomorrow only. Just show this text to redeem this offer. See you soon!

Sample text marketing

📣 Our new location in Queen Anne is now open! Come celebrate with us and get 15% off your purchase today through Saturday. See you there!

Ryan – Seattle Wellness Shop – Text STOP to unsubscribe

Marketing text example for retail businesses

Need a last-minute gift for Mom? We’ve got you covered. Our best-selling candles are 20% off TODAY. 😲 This offer is valid for in-store purchases only. Quantities are limited!

Krystal – Seattle Candle Shop – Text STOP to unsubscribe


SMS example for sports teams

Hey [First Name]! A few tickets are still available for Friday’s game against Michigan. I can get you set up with a 15% discount if you purchase today. Are you interested?
Keena – Seattle Football League Office ⚽– Text STOP to unsubscribe

Sample marketing text message for sports teams

WIN this autographed Seattle City Soccer jersey! Just reply to this text with the word JERSEY and you’ll be entered to win. We’ll text the winner this Friday. Good luck!

Keena – Seattle Football League Office ⚽– Text STOP to unsubscribe

example of a text message for sports sales

Get to the game early today! Be one of the first 100 fans at the stadium and get a free Seattle City Soccer t-shirt. See you there!

sample text message marketing for sports sales

Hey Seattle City Soccer fans! We’re giving away 2 SEASON TICKETS to one lucky winner and a friend. Just reply to this text with the word TICKETS and you’ll be entered to win. For full contest details, follow this link: http://shorturl/sample.


Sample text message for a cafe marketing campaign
Hey [First Name]. It’s [Your Name] from Seattle Café. We’ve launched a new rewards program where you can earn free coffee ☕️and treats 🥐! If you’d like to sign up or want more information, just tap this link: http://shorturl/sample.

Birthday gift text message example for a restaurant

Happy birthday month, [First Name]! 🥳 Show this text to your server on your next visit this month and we’ll give you a free appetizer. 🙌
Jordan – Best Sushi – Text STOP to unsubscribe.

Example of text message marketing for a restaurant

Hey [First Name]! Join us this Friday at 7PM for live music and a special Happy Hour menu featuring craft cocktails, local beers and new appetizers. Visit our website to learn more. Hope to see you there! http://short.url.sample

Danielle – City GastroPub on 5th – Text STOP to unsubscribe

Restaurant marketing text message example

Need a gift ASAP? Our gift cards are 10% off today through Friday, in-store and online.

Drew – Seattle’s Best Restaurant –Text STOP to unsubscribe

For more information about Zipwhip and our business-texting software, visit our How Zipwhip Works page. Want to see more free text templates? Check out our post: 56 Text Templates Businesses Can Use Right Now

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