We’ve Made a Few Changes: How We’re Continuing to Keep Our Network Spam Free

We’re excited to announce a few changes affecting message senders on our network. To offer your customers the highest message deliverability, we’ve amended qualifications to the Zipwhip Verification Process. And in the ongoing effort to protect the end customer from unwanted traffic, we’ve launched an update to our anti-spam technology to enhance auto-detection for snowshoe behavior.

Ahead, we explain the changes made and how they directly benefit you and your customers.

The Zipwhip Verification Process is now open to all senders

The Zipwhip Verification Process provides our message senders with a convenient way to verify traffic from high-volume customers. Having a verified phone number helps reduce the risk of Zipwhip spam filters flagging valid traffic as potential spam and interrupting service.

To be considered for verification, our partners use our online ticketing form to report basic customer information, such as the business name, phone number and opt-in collection processes. Our verification team reviews the submission, and if it meets industry, carrier and Zipwhip standards, we set the phone number into a verified status on the Zipwhip network and apply different spam filters on the verified phone number’s traffic to further increase deliverability.

Submitting customers for verification isn’t required but given the additional anti-spam technology we’ve recently implemented (explained below), we highly recommend doing so to prevent deliverability interruptions.

Updated anti-spam technology better auto-detects snowshoe behavior

Snowshoe spam is a growing problem in the industry, and we’ve been working diligently over the last several months testing new ways to identify it.

For those unfamiliar, snowshoeing is when message senders send the same content over numerous phone numbers to potentially evade detection. Just as a snowshoe works in spreading your weight across the snow to prevent you from falling in, snowshoe spam spreads messages across multiple phone numbers to go undetected.

Our enhanced spam technology helps Zipwhip better autodetect snowshoe spam that enters our network and block it before it reaches the end customer. We look out for multiple phone numbers (those that haven’t been approved via the Zipwhip Verification Process) that are sending the same or similar content within a set time frame. When identified as snowshoe sending, our platform will automatically take action to prevent traffic delivery.

We are confident that our enhanced snowshoe detection technology will continue to keep Toll-Free, and 10DLC channels reliable and clean of fraudulent and unwanted messages.

How can I set up my customers for success?

Our improved spam technology means we’ll be able to identify and block more suspicious traffic. To help your customers from sending messages that could be mistaken as spam:

  • Submit customers through the Zipwhip Verification Process so that we can identify them as a trusted sender in our network.
  • Educate customers on industry best practices.
  • Contact your account manager for details and trainings.

If you have any questions about these recent changes, please contact our team at MessagingNotifications@zipwhip.com.

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