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If you’re researching ways to improve customer engagement, you’ve likely heard that texting is a great tool to boost communication strategy. After all, customers of all ages want more businesses to text them, so the decision to adopt texting should be an easy one.

What might not be so easy, however, is where to begin. It may seem like a good plan to hit the ground running and let employees reach customers from their personal numbers on their phones, but we don’t recommend this for long-term growth. Being shackled to your phone while your thumbs work overtime is going to get tiring – not to mention disorganized – very quickly. Not only is it impossible to track conversations your employees are having with customers, it requires your customers using two different phone numbers to call and text you.

If your company has a landline phone number or uses Voice over Internet Protocol (VoIP), you can text from your computer with the help of a two-way texting-for-business platform. In terms of efficiency, convenience and reliability, it’s often the best choice for businesses.

Why not just text from your computer with iMessage or Android Message?

Sure, you could save your poor thumbs by using apps like iMessage or Android Message on your desktop, but that only solves part of the problem.

To start, when more of your customers realize they can text you, it will be difficult to manage individual conversations and separate them from your personal contacts. More importantly, these apps lack tools that truly leverage the power of texting for business.

  • There’s no way for management to gain insight into daily conversations between employees and customers.
  • Team workflow will be negatively affected because employees won’t have a central location to access customer conversations.
  • Without features like Dynamic Fields, Scheduled Messages or keyword-triggered responses, your team will spend more time than necessary on administrative tasks.

Why text-enable your existing landline or VoIP?

Your customers are already familiar with your business phone number — it’s on your website, in your email signature and can be heard on your outgoing voicemail message. Enabling texting for the same phone number just makes life easier for your customers, and chances are, they’re already texting you. But if your business phone number isn’t text-enabled, messages disappear into the void and go unanswered, leaving your customers feeling ignored.

You need Zipwhip’s two-way business texting platform

Text from your computer with the right tools. Zipwhip is a two-way texting platform that adds texting capabilities to your existing landline phone number or VoIP, so you can reach customers on their preferred medium without weighing down team workflow.

Manage customer conversations from your desktop or mobile phone (without using your personal number) by downloading our applications and browser extension, and merge Zipwhip’s texting features into tools you use every day, like Salesforce, Hubspot and MINDBODY.

It’s also important to make security a priority for your business and customers alike. That’s why Zipwhip offers security and compliance features, like data encryption and carrier-integrated spam and phishing monitoring, to keep conversations private and within company systems.

Check out how Zipwhip can help your business better communicate with customer with a free 14-day trial.

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Start Texting with a Free Trial of Zipwhip