Using text messages for your holiday outreach this year can help boost sales and encourage customer engagement while many of us are spending more time at home. Below, you’ll find holiday text message templates to use with your Zipwhip account for SMS marketing and promotions or general communications.
Quick tips for your holiday text message outreach
These holiday text message templates will save you some time by not having to create a message from scratch, but also consider the following tips to help maximize your efforts.
- Include images or graphics if applicable. A text message offers limited space to make an impact, so use images or graphics to make your message pop. Show off items on sale or create a graphic that details the sale.
- Include a signature. Consider setting up a text message signature so customers can see right away who the text is from.
- Use Dynamic Fields. Use Dynamic Fields to automatically insert Contact Details, such as name or email, into your messages. This is especially helpful to personalize messages when sending to groups. Learn more about Dynamic Fields here.
- Create a solid CTA. Stir curiosity and get customers to take action with the right CTA. Learn how to create an effective text marketing CTA in five steps here.
- Let customers know of COVID-19 safety measures. COVID-19 shutdowns are different across the U.S., but if your doors are open to customers, consider reinforcing how your business is adhering to sanitation standards or alert customers of policies they must follow when shopping in store.
Holiday text message templates
Copy and paste these 10 holiday text message templates into your Zipwhip software. Adjust any information in parenthesis to fit your intended message.
1. Out of office message
If your business will be closed at any time during the holidays, set up an auto-reply message to capture texts that customers send while staff is away. Customers won’t feel ignored, and it’s an easy way to set expectations for when you’ll be able to reply to their message.
Thanks for your text! Our offices are currently closed for the Thanksgiving holiday as our staff enjoys some time off. Someone will reply to your message on (insert date here) when we re-open. Happy Thanksgiving!
2. Holiday business hours
Set up a keyword (e.g., HOURS) that customers can text to easily see when your business will be open throughout the holidays. You can advertise this keyword in email signatures, on your social media pages or on signs in your shop or office.
Happy holidays! We’ll be open during normal business hours through (insert date) from (insert time range), then as follows:
12/23 – (insert time)
12/24 – (insert time)
12/25 – Closed (Merry Christmas!)
12/26 through 30 – (insert time).
12/31 – (insert time)
1/1 – Closed (Happy New Year!)
Have more questions? Just reply to this text, and we’ll be with you shortly. If it’s after hours, we’ll reply during normal business hours.
3. Black Friday promotions
Use text messages as a marketing tool to promote upcoming sales or discounts for your business this Black Friday. Give customers an incentive to sign up for your opt-in text list by teasing exclusive promo codes they can redeem at checkout.
You’re in! Thanks for subscribing to (your business name)’s text alerts. Use offer code (insert promo code) for an additional (insert discount) off your entire Black Friday purchase in store or online. Tap here for full details: (insert link)
Reply STOP at any time to opt out
4. Cyber Monday
With your new text subscribers from Black Friday, ride the wave into Cyber Monday with additional SMS marketing campaigns. For example, you could use flash sales to attract customers to limited time offers.
Don’t miss this Cyber Monday deal. Take (insert discount) off (discounted items) only for the next (time frame)! Shop now: (insert link)
5. Shipping timeline reminders
This year, the holidays are gearing up to be a busy time for shipping carriers since many shoppers will skip stores and choose to shop online instead. Set expectations about potential shipping delays to ensure that customers can plan ahead.
Hi [First Name]! Christmas may be weeks away, but we’re encouraging customers to shop early this year for timely delivery. COVID-19 will cause a surge in online shopping, which means carriers may experience shipping delays. Check out our blog post for more details: (insert link)
6. Offer helpful content to maintain customer engagement
Retailers or service-based businesses can keep customers engaged throughout the holiday season with helpful tips. For example, you could offer new ways to use your products or share ideas on how to style apparel and accessories from your store.
Hi [First Name]. We love the cold weather, but we don’t love how dry it makes our skin! Did you know that our (insert product and tip)? We’ve got more products that serve double duty in our latest blog post: (insert link)
Reply STOP at any time to opt out
7. Event announcements and registration
In-person events may be limited this year, but texting can help drive signups for virtual gatherings. Send out a message with a link to your event’s registration page and send out a reminder text when the event date nears.
Hi [First Name]! It’s your friends from (your business’s name). Could your Thanksgiving dinner menu use a shakeup? Get inspired with (insert name) on (insert date). She’ll share two of her favorite Thanksgiving side recipes with tips on how to create new family favorites. Register here: (insert link)
8. Holiday gift ideas
Help customers ease the pressure of giving the perfect gift to friends and family with gift suggestions. If you have a blog, use this as an opportunity to drive traffic to your website. Create a few gift lists then link them in your messages.
Got a picky friend or relative on your holiday shopping list? We know the struggle. Find something for them STAT with help from our latest gift guide. (insert link)
9. Send a happy holidays text message
Not all of your holiday text messages have to be sales driven. Sometimes, customers appreciate a simple message wishing them a festive holiday season.
Hi [First Name]! From all of us at (insert your business’s name), we wish you and [Custom Field 1] a very Merry Christmas. Looking forward to seeing you next year!
10. “Treat yourself” messages
We could all use a little treat for ourselves this holiday season. Remind customers to keep themselves on their own holiday shopping list with a quick message.
Hi [First Name]. It’s [My First Name] from (insert your business’s name). It’s been quite the year, and you deserve a little something. Treat yourself and take (insert discount) off your next online order with offer code (insert offer code). Shop now: (insert link)
For more holiday text message templates and tips, check out these blog posts: