How Developers Can Integrate Texting for Business™ Software + API to Increase Team Productivity

As a developer, you’re not only a technical wizard, you’re the creative mind behind many of the software programs your company uses to remain productive and stay ahead of the competition. And with countless hours of coding experience under your belt, you realize that not all software programs need to be created from the ground up, especially when existing software that integrates seamlessly with what your company uses already exists.

One software solution that is gaining ground at lightning speed is business texting. Companies are discovering that when it comes to communicating internally within teams or externally with customers, one of the best ways to stay connected is with business texting software that includes a host of advanced features not found in native texting apps on smartphones.

Texting is no longer just a casual way to stay connected with friends and family. More consumers are turning to texting to communicate with businesses and the brands they love.

By its very nature, texting is a faster and more direct method of communication than phone calls and email. It’s also a channel that an increasing number of consumers are coming to expect businesses to offer. Zipwhip’s 2019 State of Texting report found that 67% of people would rather text with a business when it comes to scheduling appointments, receiving confirmations and reminders or handling customer service inquiries than by email or phone.

Speaking of the phone, have you ever wondered why customers don’t seem to answer it anymore? We did, which is why we conducted an extensive survey and wrote an e-book on the subject. Get your free copy of Why Your Customers Don’t Answer the Phone Anymore. Some of the answers may surprise you. The section on phone call anxiety is especially interesting.

Zipwhip's business texting software user interface.

Streamline customer communication with business texting

Productivity software comes in all shapes and sizes. The latest efficiency tool in the area of customer communication is business texting, and its adoption and preference among consumers as a way for them to connect with businesses is only becoming more apparent.

Texting-for-business software is a texting tool specifically designed for the needs of businesses and their customers. It improves employee workflow by letting multiple users (employees) text from their computer using your existing business number. Not only is business texting a great productivity-enhancement tool, companies are incorporating it into their consumer outreach plans as well.

For more information on the benefits of texting for business, check out our e-book, The Ultimate Guide to Texting Your Customers. It’s filled with lots of easy and informative ways to implement texting into your business’s overall communication strategy.

“After implementing Zipwhip into our existing workflows, my branch’s close ratio improved, retention improved and the real-time communication increased my customers’ satisfaction.” – Vince Moser, Owner, Farmers Insurance Agency

Improve daily workflow by texting from your computer

When it comes to speed, security and reliability, Zipwhip is the only business texting provider that all Tier 1 and 2 wireless operators trust to manage their network-level connectivity for high-volume commercial traffic. We control the network capacity, speed, security and safeguards (including anti-spam), and are SOC 2 Type 1 compliant for security, the industry standard for SaaS providers.

With key texting features like multi-user support, admin controls and reporting analysis, departments can better support one another. And you’ll find that team members value having texting as a primary communication method because customers reply to their messages quickly, unlike with phone calls and email messages.

Top 10 Features of Texting for Business Software

  • Send unlimited texts to unlimited contacts
  • Send group texts by sending a single message to multiple contacts at a time
  • Keywords allow customers to text a specific word and receive an automated response
  • Reporting data provides insight into trends and customer behavior
  • User-friendly account management tools simplify the sophisticated software
  • Mark inbound messages as unread to optimize your team’s workflow
  • Streamline your process and spend less time on administrative work
  • Create reusable text message templates to send standard messages again and again
  • Schedule messages in advance – plan campaigns and never forget to send reminders


Computer keyboard with coding language superimposed over it.

Industry-leading tools for compliance and security

As a software developer, you understand the importance of compliance and the complicated factors that go into meeting security standards for your industry. As a time-saving measure, Zipwhip has already laid the groundwork by developing business texting software with built-in security and compliance features, including:  

  • Data encryption in transit and at rest  
  • Integration into industry-leading enterprise archive systems  
  • Support for e-discovery  
  • Platform-level opt-out support with STOP keyword  
  • Carrier-integrated spam and phishing monitoring 

Build it or buy it? Weighing your software options  

As a decision maker and influencer in your company, part of your job is identifying the best tech solutions for your business. You need to ensure that different software systems work together without having redundant technologies. With ROI being a critical benchmark for startups as well as enterprise-level organizations, ensuring that your software investment dollars are spent wisely is also your department’s fiscal responsibility. Zipwhip’s pricing plans for mid-market companies offer advanced features for automation and personalization as well as rich features and added functionality to meet the needs of large organizations 

Because of your expertise in evaluating software, staying aware of technology trends is integral to your role. But doing so can sap valuable time out of your day. Sure, you could write code to build a full texting functionality into your existing software, but why spend the time and resources when you can integrate our trusted texting platform with industry-leading tools for compliance and security into your existing system?  

Let our Texting for Business software + API lighten your load.

Integrate texting with the tools your teams already use

By using our API, standalone software or combining the two, you can merge Zipwhip’s business texting features into the tools your company already uses. We integrate with leading software applications to make department workflow more efficient and provide teams with tools that cut down on repetitive daily tasks. We currently offer integrations for the following customer relationship management (CRM) software companies: Salesforce, Clio, MINDBODY, SalesLoft, Bullhorn, ZOHO and more. Plus, you can use our Zapier integration to integrate texting into many more applications. 

Check out these additional features:

Network Reliability
Zipwhip leverages a high-capacity network to ensure message delivery and speed. The platform offers comprehensive monitoring, self-healing and auto-scaling capabilities.  

Encryption safeguards of sensitive information include industry-recommended key-management practices and strength protocols. Multi-factor authentication is deployed to defend against phishing and ransomware attacks.  

High-volume Bandwidth
We engineer network capacity and scalability to ensure real-time message delivery and high availability during periods of peak volume.  

Fine-tune your campaigns in real-time and optimize your business with comprehensive data insights within the platform.  

Platform Scalability
Fully located in the cloud, georedundancies in AWS allow for the platform to grow and scale as needed. 

Try Zipwhip’s Business Texting software today. Start a free trial! 

Looking for support?
Learn more about our Texting for Business developer solutions by visiting our Developer Documentation page. And for product support details, visit our Zipwhip Support Center 




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