Social distancing and stay-at-home orders have forced unprecedented challenges on businesses of all industries and sizes. While some can safely operate while keeping a safe six feet of space between customers and employees, other businesses aren’t as fortunate.
Salons carry out services that rely entirely on maintaining close contact with clients: haircuts, manicures, pedicures, facials, waxing, etc. Keeping a healthy distance is impossible, and as a result, many salons have had to close their business during the COVID-19 pandemic.
If your salon has temporarily shut down, you can maintain client engagement throughout the coronavirus crisis. You may not be able to offer your regular services, but there’s plenty you can do online (and over text) to keep your business top of mind with clients.
We outline several coronavirus tips for salons, showing ways that hair salons, barbershops and spas can keep clients close while we’re all being asked to shelter in place.
Offer gift cards at a discount
Give your sales a bump by offering discounted gift cards. Clients may not be able to use them right away, but they’ll be ready to step into your salon once it can safely re-open. A hair refresh, manicure, facial and the like may be a welcome treat after the pandemic ends.
Promote your retail offerings
With in-store shopping largely inaccessible during the pandemic, many shoppers are unsurprisingly turning to e-commerce to avoid crowds. Your salon may be able to seize the opportunity.
Digital Commerce 360 found that “online shoppers are in restock mode, focusing on health and beauty…” making up 45% of purchases in early April, coming in only after “food and drug” at 55%. If your salon sells products in-store or online, let customers know they can still make purchases on their favorite items before they run out at home.
If you don’t have an online store, consider posting available products on your website or Facebook page and let clients know they can text in their orders for curbside pickup. We’ve heard of some salons allowing pickup only during select hours to minimize contact.
Offering your in-store products is also a good way to show clients you care for their well-being. They may feel safer picking up a few items from your salon curbside instead of heading into a large retailer only to dodge other shoppers and worry about what they’re touching.
Create fun, educational content
So many of us are stuck at home looking for content to keep us entertained and occupied. This is a fantastic opportunity for your salon to create short videos, blog posts or Zoom and Facebook live streams to stay in touch with clients.
The content you create doesn’t have to use a lot of resources or take a lot of time. Use your smartphone to film how-tos and ideas on how to upkeep hair, nails or skin, and text a short video file to clients or text a link to your content.
A few ideas could be:
Hair Salons and Barbershops
- How to care for your hair at home
- Tips for you coloring your hair at home
- Our top root cover-up tips
- Trimming your bangs
- 5 different ways to braid your hair when you don’t want to wash it
- The best natural products for your hair you can find in your cabinets
- How to get the most out of your deep treatment masks
- How to trim your beard at home
- How to shave your head
- The right way to trim and file your nails
- Getting the most out of your at-home manicure
- How to remove acrylic/gel nails at home without ruining your nails
- Easy nail designs to replicate at home
- How to steam your face at home safely
- How to give yourself a face massage
- Our favorite tools for an in-home spa treatment
- Face masks you can make with items in your kitchen cabinet
- How to prep your skin for the summer
Depending on the topic, the content can be short and sweet (perfect for social media) or for larger concepts, you could break it up into smaller videos to create a series. If you’d like to make something longer, you could live stream it or create a blog post, which leads us to our next tip.
Start a blog
If you’re already an active blogger, keep up with a regular posting schedule if possible. If you don’t have a blog, now is your moment to start one.
Blogging is alive and well, and if you believe that it’s only for larger businesses, think again. Local businesses can greatly benefit from creating regular, helpful content. You could:
- Attract new clients through Search Engine Optimization
- Establish your business as experts in your field
- Show how you’re different from other salons in your area
- Have additional content to share on social media
- Increase engagement for existing clients
Need topic ideas? Here are a few tactics to get you started:
- Expand on the short content ideas above
- Gain inspiration from other salon blogs
- Ask your clients what kind of content they would like to see (polling on social media is a good tool for this)
- Think about questions that clients ask when they’re in your salon and answer them in a blog post. (What products do you recommend for in-between color touchups? How can I make my hair softer? Why is my hair color brassy?)
States will begin lifting shelter-in-place orders at different times. When the deadline for your sate approaches, text clients who have canceled their previous appointments due to COVID-19 and ask if they’d like to reschedule for the weeks ahead.
This could be tricky as clients may be concerned about their safety. When your state allows your salon to re-open, consider creating a page on your website with full information about the sanitation measures you and your employees will be taking to keep your clients safe.
Coronavirus tips for salons: Keeping clients engaged with your salon using text messaging
If you’re new to texting for business, download our free guide The Ultimate Guide to Texting for Business. We cover how to get started with insight about the right tools to use, texting etiquette and lots more.