CDK Global reinvents dealer’s ability to communicate with customers

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HOFFMAN ESTATES, IL – November 17, 2015 – CDK Global has joined with Zipwhip, a cloud-based texting provider, to advance the way car dealerships communicate with consumers. Through the alliance, CDK’s Text Connect solution will now enable dealership employees to send and receive text messages with customers from any Internet-enabled device using existing landlines and toll-free phone numbers.

“Nearly half of consumers say they prefer SMS communication with their dealership for sales and service,” said Bob Karp, president, Automotive Retail North America at CDK Global. “It’s clear that consumers want to communicate with business differently than ever before. Text Connect enables dealerships to turn existing phone lines into communication tools that reach customers in their preferred method.”

Research conducted by CDK Global found that a majority of dealership employees are using their personal cell phones to communicate with customers. Additionally, studies have shown that 70 percent of business professionals want to consolidate communications into a single phone number.

Text Connect also makes it possible to deliver notifications related to service appointment reminders, status updates on cars being serviced, and parts delivery notifications, while also keeping detailed records of all communications.

For more information on Text Connect, visit CDK Global.

About CDK Global

With more than $2 billion in revenues, CDK Global™ (NASDAQ: CDK) is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry and adjacencies. CDK Global provides solutions in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK Global’s solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.

About Zipwhip

Zipwhip, a Seattle-based cloud texting provider, pioneered the concept of utilizing the cloud to enable existing mobile, landline, and toll-free numbers to send and receive text messages from any connected device. Additionally, Zipwhip offers a carrier-grade cloud texting platform to help mobile and landline operators modernize the texting medium. Its technology introduces trailblazing functionality while holding true to the distinct culture of texting that consumers have grown to love.

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