Why Zipwhip Beats the Competition for Credit Union Texting

African-American credit union member texting

When a credit union wants to know which business texting software is the best choice for communicating with its members, it’s important to consider more than just texting features. While features are a vital part of the package, there are additional things to keep in mind.

Does the credit union texting provider:

  • Meet the highest level of security and compliance standards?
  • Have a dedicated customer success team to provide ongoing support?
  • Let employees manage their time better by scheduling text messages in advance?
  • Provide an intuitive user interface that makes texting fast, easy and convenient?

Offering robust security and compliance every step of the way

Credit unions choose Zipwhip because of its powerful and reliable texting platform. Not only is it the only business texting service to own and operate its own network, it’s the only texting provider that all Tier 1 and 2 wireless operators trust to manage their network-level connectivity for high-volume commercial traffic.

Connecting directly to wireless carrier networks ensures that texts are sent and stored with industry-leading security and anti-spam protections. Zipwhip controls the network capacity, speed, security and safeguards. We are one of the few Texting for Business providers with SOC 2 Type 2 compliance, signifying trust and confidence in a company’s security. If you’re using or talking to another texting provider, can they say that?

At Zipwhip, safeguarding data is our top priority. We take the security of our network and our customers’ data very seriously. You can be assured that your members’ information is sent and stored safely with data encryption at all times within our network.

credit union quote about texting

Our dedicated customer success team is always ready to help

Whether you’re just getting started with our onboarding process or you’ve been texting for a while and simply have a question or two, our customer success managers will provide the assistance you need and support you throughout the entire process.

Your customer success manager will train your team in best practices for texting and work within your order of operations to provide the best experience for your credit union. If anyone on your team has a question, your customer success manager is only a phone call away. You can even text them to arrange a time to chat that’s most convenient instead of playing phone tag.

Our customer success team is backed by 250+ Zipwhip employees with proven experience in other areas, from engineering, software development and product design to sales, marketing and finance. Smaller texting providers often require their employees to wear a lot of hats. But because of the size of our company, every employee is able to focus on what they do best.

Lots of resource options for DIY folks, too

In addition to human support, we provide written and video tutorials that can be accessed within the Zipwhip app. We also have a comprehensive support center on our website with easy-to-follow steps on how to handle tasks such as importing contacts, filtering messages, setting up custom signatures, scheduling messages, setting up auto replies and more.

We also produce podcasts and webinars for credit unions where participants can get information and ask questions. Watch the video below to see how one of our senior account executives, Erin Wilson, shares how you can grow your credit union with text messaging.


Two-way texting means you can have actual conversations

Conversational texting opens the door for quick, convenient communications. It helps improve the member experience and increases engagement that could lead to more opportunities, from applying for loans to opening additional accounts to referrals from friends and family.

Being able to text members and have them respond isn’t new, but some texting providers limit how you communicate. With two-way texting, both parties are free to say what they want without restrictions. To aid in that exchange, Zipwhip introduced an increased 600-character count. Compared to our previous 260-character limit, now you can say more with fewer texts.

Credit union employees rely on our productivity tools to speed up their daily workflow, such as Auto Replies, Templates, Custom Signatures, Dynamic Fields (to personalize messages, even group texts) MMS (picture messaging for documents) and Scheduled Messages that let them choose the date and time a message will be sent. See our full list of texting features.

credit union quote about texting

Frequently Asked Questions: Choosing a texting provider for your credit union

Choosing a business texting provider is an important decision. To help you decide, we’ve included some of the most frequently asked questions that our sales team receives. If you have additional questions, please contact us today.

Does Zipwhip use our company’s existing phone number or issue new numbers?

Zipwhip text enables your existing landline, VoIP or toll-free business phone number. We do not issue new numbers. Using your existing number allows your members the option to “text or call” the same number – just like they do with friends and family. The number printed on your website and marketing materials is the same number they’ll use to text you. This continuity makes it easy for your members. And if a conversation needs to go from a text to a call, that can be done with the tap of a button.

If I call a credit union member and they miss my call, can they text me back using that number?

Yes, that’s the benefit of using the same number for texting and calling. If someone texts you back in response to a phone call they received, they can easily reach you by using the medium they prefer—texting. And if they text you after regular business hours, simply have your Auto Reply message let them know that you’ll respond to them the next business day.

How soon can we start texting once our credit union signs up with Zipwhip?

You can start texting from your computer as soon as we text enable your landline phone number. We can often do that the same day that you contact us. We can also text enable toll-free phone numbers and VoIP numbers. Other texting providers may require you to wait up to 72 hours.

Who has administrative control of the account?

The Zipwhip app includes multi-user capabilities which means each user has their own login credentials. Your company decides which person (or persons) will have administrative control. The administrator can set permissions for other users and control who has access and the type of access they have. This ensures that all member communications are under your control.

Do you provide text message activity reports?

Yes, our easy-to-read reports make it easy to track usage. You can review reports for each of your lines in the Admin console and use the information to help your team make strategic decisions. A report may show that customers tend to contact your credit union on certain days or within certain hours. This helps you identify the best times to connect with them.

credit union quote about texting

Accelerate the lending process while staying TCPA compliant

We understand that time is money. With business texting, credit unions can speed up loan closings and shorten the sales cycle, reduce charge-offs and increase satisfaction by texting from your existing business line. More than 500 financial institutions use Zipwhip’s Texting for Business. Are you ready to join us? Read more.

Before you can start texting your credit union members, the TCPA (Telephone Consumer Protection Act) requires that you obtain consent in the form of an opt-in. One of the easiest and most utilized forms of opting in is the member giving the credit union their mobile number to contact them. If a member has provided you with their number at any part of the journey and you feel comfortable calling them, you should feel the same comfort in texting them. It’s based on the fact that you’re contacting them about their account and not marketing to them.

Other ways to receive opt-in are to add a Click-to-Text button to your website, invite members to text you first by advertising your text line in digital and print ads and credit union window signage or by including it in your terms of service agreement.

For more information, download our e-book on TCPA compliance.

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