Looking to boost engagement with your gym members?
There are many ways to incorporate business texting with fitness. Using a texting software’s automation and productivity features can help you save time and improve your response rates.
From class reminders and wait list notifications to billing and contests, see how you can use this high-priority channel to improve your communication.
Best practices for texting fitness customers
Texting etiquette isn’t as fancy as it sounds, but it is important to follow these best practices when texting your clients and members.
- Introduce yourself — Let your customers know who you are, since they may not have your business number saved in their phone.
- Keep the message short and sweet – Texting isn’t meant to replace an email. Its power comes from the quick and short format that encourages conversation.
- Have a clear call to action – If you need them to call you or confirm an appointment, make sure to include that in your text. That way, your customer won’t have to ask for clarification, and you won’t have to wait long for their answer.
Learn more about texting etiquette here from Keith and Natalie.
And remember: You need to have permission to text customers before you message them!
If you’d like to brush up on all things compliance, we have a free TCPA e-book for you.
Customize your templates
If you’re a Zipwhip customer, just copy and paste the plain text versions of each example into your text window. Then, you can change anything to customize the message for your business!
Check out our free SMS templates for gyms below:
Class and appointment reminders
Decrease your no-shows and late arrivals by scheduling friendly class reminders to your members ahead of time.
Hi, [First Name]! Don’t forget: You’re registered for [Custom Field 1] at XX a.m/p.m. today/tomorrow. If you need to cancel, just reply to this text. Otherwise, see you there!🔥
You can schedule billing reminders to inform clients about upcoming payments so they’re not surprised by a charge. Plus, two-way texting gives them the chance to ask questions.
Hi, [First Name]. It’s [My First Name] with BUSINESS NAME. Just a reminder that your credit card on file will be charged [Custom Field 1] on DATE. If you have any questions, just reply to this message!
Last-minute class openings
Got an open spot for your most popular class? Let the people on your wait list know by texting them! Our research found 83% of consumers respond to texts within 30 minutes.
Hey, [First Name]! We have an opening for today’s [Custom Field] at XX a.m./p.m. Want to take the spot and register for the class?🥊
Encouraging fitness goals
Celebrate achievements and cheer on your members with a personalized text.
You’re killing it, [First Name]! You’ve attended XX classes XX this entire month. That’s no easy task. We’re proud of your dedication and you should be, too. Keep it up! 🙌
Deals and promotions
Take advantage of SMS marketing to promote special offers, promo codes and new deals right to your members’ phones.
Hi, [First Name]! Don’t miss out on our summer savings on personal training sessions. Get fit with one-on-one help that’s tailored to your goals! Follow this link for more info: (LINK)
A new year means new gear! 🥊 Our end-of-year sale starts NOW. Stop by the studio this week for 20% off all boxing gloves, hand wraps and gym bags!
-[My Name] from [My Business] – Text STOP to unsubscribe
Whether it’s a holiday, snowstorm or construction project, you can proactively alert members about any closures or cancellations.
Hi, [First Name]! It’s [My First Name] from BUSINESS NAME. Due to REASON FOR CLOSURE, the gym will be closed DAYS/TIME. Any classes you have scheduled will be automatically refunded to your account. Please text us with any questions!
Hi [First Name!] It’s [My First Name] from BUSINESS NAME. Just wanted to remind you that we’ll be closed on XX (//and XX) for HOLIDAY. We’ll be open again with our regular class schedule on XX. Text or call this number if you have any questions. Thanks!
Prospect follow up
Don’t let a lead run cold with back-and-forth scheduling. Instead, take advantage of MMS by attaching images of class schedules when following up with a prospect to get them signed up for that first class.
Hi, [First Name]. Thanks for stopping by today! It was great to meet you. Here’s the class schedule for this week. Just let me know which one you’d like to attend, and I’ll get you registered. –[My First Name], BUSINESS NAME
Use texting to reach out to members and confirm their contract renewals. Not only do they get a reminder, but they’ll feel better about having a choice in the process.
Hey, [First Name]. It’s [My First Name] from BUSINESS NAME. Your [Custom Field 1] membership is set to expire on [Custom Field 2]. Would you like me to renew this for you with the card we have on file?
Frequently asked questions
Automated responses can help save you time when it comes to those frequently asked questions like membership rates or studio hours. A keyword can be used to trigger an instant response with the answers.
Want to set up your own keywords? We take you through the process step-by-step in this tutorial.
After hour responses
Don’t leave your night owls (or super early birds) hanging! If someone texts your business after hours, you can create an Auto Reply to let them know you’ve received their message and that you’ll get back to them ASAP in the morning.
Thanks for your text! You’ve reached us after normal business hours, but we’ll be sure to get back to you as soon as possible after we open at 5 a.m. Talk to you soon! ☀️
Requesting Google Business reviews
If you’re looking to up your game in local search, you can ask members to review you. We recommend you genuinely ask for feedback, not just a positive review. Read more about requesting Google Business reviews via text here.
Hi [Custom Field 1]! Thanks for being a [Business Name] member for the last month! We’re always working to improve our classes and facilities to help you achieve your fitness goals, but we can only do that with help from member feedback. If you have a few minutes, could you leave us a review on Google? We’d really appreciate it. Thank you! [INSERT LINK]
Staff scheduling and internal communication
Business texting isn’t just for customers. You can also leverage the tool for internal communications to help schedule shifts.
You can also use texting for announcements, coordinating between locations and communicating with franchisees.
Hello, [Custom Field 1]! Don’t forget to tune into our monthly webinar tomorrow at 11 a.m. PST. We’ll be learning more about the best practices for texting customers and recap last week’s Seattle Fitness Conference. See you then!
Contests and giveaways
Tap into the competitive spirit of your members! You can engage your members by creating contests and giveaways. All they have to do is text in the keyword and you can organize and monitor the entries in your Message Feed.
🚨 Giveaway Alert! 🚨 WIN this Garmin Venu smartwatch. Just reply to this text with the word GARMIN and you’ll be entered into the contest. We’ll text the winner this Friday. Good luck!
[My Name] from [My Business] – Text STOP to unsubscribe
Learn more about texting for fitness
If you’re a gym or studio owner, manager, sales representative or class instructor looking to improve communication by texting clients and prospects, we’ve got you!
We recently published an entire guide tailor-made for fitness with new industry research and use case examples. Learn how to implement business texting, use proper texting etiquette and more in our free e-book Texting for Fitness 101.