16 Free Gym SMS Templates (With Examples)

man checks his smartphone on exercise break at gym

Looking to boost engagement with your gym members?

There are many ways to incorporate business texting with fitness. Using a texting software’s automation and productivity features can help you save time and improve your response rates. And these text templates for gyms make it easy.

From class reminders and wait list notifications to billing and contests, see how you can use this high-priority channel to improve your communication.

Best practices for texting fitness customers

Texting etiquette isn’t as fancy as it sounds, but it is important to follow these best practices when texting your clients and members.

  • Introduce yourself — Let your customers know who you are, since they may not have your business number saved in their phone.
  • Keep the message short and sweet – Texting isn’t meant to replace an email. Its power comes from the quick and short format that encourages conversation.
  • Have a clear call to action – If you need them to call you or confirm an appointment, make sure to include that in your text. That way, your customer won’t have to ask for clarification, and you won’t have to wait long for their answer.

Learn more about texting etiquette here from Keith and Natalie.

And remember: You need to have permission to text customers before you message them!

If you’d like to brush up on all things compliance, we have a free TCPA e-book for you.

Customize your gym text templates

If you’re a Zipwhip customer, just copy and paste the plain text versions of each example into your text window. Then, you can change anything to customize the message for your business!

Plus, you can take advantage of Zipwhip’s integrations with MINDBODY and ClubReady to streamline your workflow and improve customer retention by combining texting to the tools you use every day.

Check out our free SMS templates for gyms below:

Class and appointment reminders

Decrease your no-shows and late arrivals by scheduling friendly text message class reminders to your members ahead of time.

text bubble with a hot yoga class reminder

Hi, [First Name]! Don’t forget: You’re registered for [Custom Field 1] at XX a.m/p.m. today/tomorrow. If you need to cancel, just reply to this text. Otherwise, see you there!🔥

Billing reminders

You can schedule billing reminder texts to inform clients about upcoming payments so they’re not surprised by a charge. Plus, two-way texting gives them the chance to ask questions.

text message with a billing reminder from gym

Hi, [First Name]. It’s [My First Name] with BUSINESS NAME. Just a reminder that your credit card on file will be charged [Custom Field 1] on DATE. If you have any questions, just reply to this message!

Last-minute class openings

Got an open spot for your most popular class? Let the people on your wait list know by texting them! Our research found 83% of consumers respond to texts within 30 minutes.

text message alerting customer there's an open spot for a boxing class

Hey, [First Name]! We have an opening for today’s [Custom Field] at XX a.m./p.m. Want to take the spot and register for the class?🥊

Encouraging fitness goals

Celebrate achievements and cheer on your members with a personalized text.

text bubble encouraging gym member attendance streak

You’re killing it, [First Name]! You’ve attended XX classes XX this entire month. That’s no easy task. We’re proud of your dedication and you should be, too. Keep it up! 🙌

Deals and promotions

Take advantage of SMS marketing to promote special offers, promo codes and new deals right to your members’ phones.

text message example with a special deal on personal training sessions

Hi, [First Name]! Don’t miss out on our summer savings on personal training sessions. Get fit with one-on-one help that’s tailored to your goals! Follow this link for more info: (LINK)

 

sms example of a boxing gym announcing sale

A new year means new gear! 🥊 Our end-of-year sale starts NOW. Stop by the studio this week for 20% off all boxing gloves, hand wraps and gym bags!

Upcoming gym closures

Whether it’s a holiday, snowstorm or construction project, you can proactively alert members about any closures or cancellations.

text alert example of gym closure due to snow

Hi, [First Name]! It’s [My First Name] from BUSINESS NAME. Due to REASON FOR CLOSURE, the gym will be closed DAYS/TIME. Any classes you have scheduled will be automatically refunded to your account. Please text us with any questions!

 

sms example for announcing holiday schedule of gym

Hi [First Name!] It’s [My First Name] from BUSINESS NAME. Just wanted to remind you that we’ll be closed on XX (//and XX) for HOLIDAY. We’ll be open again with our regular class schedule on XX. Text or call this number if you have any questions. Thanks!

Prospect follow up

Don’t let a lead run cold with back-and-forth scheduling. Instead, take advantage of MMS by attaching images of class schedules when following up with a prospect to get them signed up for that first class.

text message example of gym prospect follow up with attached picture schedule

Hi, [First Name]. Thanks for stopping by today! It was great to meet you. Here’s the class schedule for this week. Just let me know which one you’d like to attend, and I’ll get you registered. –[My First Name], BUSINESS NAME

Gym membership renewal

Use texting to reach out to members and confirm their contract renewals. Not only do they get a reminder, but they’ll feel better about having a choice in the process.

sms example to confirm gym membership renewal with customer

Hey, [First Name]. It’s [My First Name] from BUSINESS NAME. Your [Custom Field 1] membership is set to expire on [Custom Field 2]. Would you like me to renew this for you with the card we have on file?

Frequently asked questions

Automated text responses can help save you time when it comes to those frequently asked questions like membership rates or studio hours. A keyword can be used to trigger an instant response with the answers.

business text using keyword "rates" to prompt auto reply for pricing

Want to set up your own SMS keywords? We take you through the process step-by-step in this tutorial.

After hour responses

Don’t leave your night owls (or super early birds) hanging! If someone texts your business after hours, you can create an Auto Reply to let them know you’ve received their message and that you’ll get back to them ASAP in the morning.

text message example using automation for after hours text

Thanks for your text! You’ve reached us after normal business hours, but we’ll be sure to get back to you as soon as possible after we open at 5 a.m. Talk to you soon! ☀️

Requesting Google Business reviews

If you’re looking to up your game in local search, you can ask members to review you. We recommend you genuinely ask for feedback, not just a positive review. Read more about requesting Google Business reviews via text here.

sms template for gym requesting Google business review and member feedback

Hi [Custom Field 1]! Thanks for being a [Business Name] member for the last month! We’re always working to improve our classes and facilities to help you achieve your fitness goals, but we can only do that with help from member feedback. If you have a few minutes, could you leave us a review on Google? We’d really appreciate it. Thank you! [INSERT LINK]

Staff scheduling and internal communication

Business texting isn’t just for customers. You can also leverage the tool for internal communications to help schedule shifts.

example of business texts for staff scheduling

You can also use texting for gym announcements, coordinating between locations and communicating with franchisees.

sms template for gym franchise announcement

Hello, [Custom Field 1]! Don’t forget to tune into our monthly webinar tomorrow at 11 a.m. PST. We’ll be learning more about the best practices for texting customers and recap last week’s Seattle Fitness Conference. See you then!

Contests and giveaways

Tap into the competitive spirit of your members! You can engage your members by creating SMS contests and giveaways. All they have to do is text in the keyword and you can organize and monitor the entries in your Message Feed.

text message example for a giveaway contest

🚨 Giveaway Alert! 🚨 WIN this Garmin Venu smartwatch. Just reply to this text with the word GARMIN and you’ll be entered into the contest. We’ll text the winner this Friday. Good luck!

Learn more about texting for fitness

We hope you find these gym SMS templates to be helpful in reaching your members. If you’re a gym or studio owner, manager, sales representative or class instructor looking to improve communication by texting clients and prospects, we’ve got you!

We recently published an entire guide tailor-made for fitness with new industry research and use case examples. Learn how to implement texting for your gym, use proper texting etiquette and more in our free e-book Texting for Fitness 101.

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